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Home > FineLiving >
Food & Spirits > Ciroc Vodka Giddy Over Diddy
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 Ciroc Vodka Giddy Over Diddy Premium Vodka Distillers: Ciroc Vodka and Sean Diddy Combs offer up a luxury-service announcement to premium vodka lovers around the world. Since there are numerous ways to enjoy the smooth-tasting vodka that is made from grapes grown in France's Cognac and Gaillac regions, the makers and spokesperson feel it is their responsibility to divulge to as many patrons as possible their top mixes with Ciroc Vodka. Full details regarding this soothing luxury service announcement can be found in the Mixology section of the distiller's Web site.
With Diddy onboard at Ciroc, it is all about taking care of business. This unique pairing is more than just an attention-seeking advertising campaign by Diageo, the importers of Ciroc Vodka.
Sean Diddy Combs, the CEO and founder of Bad Boy Worldwide Entertainment Group, is one of the most influential businessmen in the world with successful enterprises in recording, music publishing, artist management, television and film production, apparel and restaurants. In 2007, Sean partnered with Diageo to form a strategic alliance whereby Combs' company oversees and manages the branding and the marketing initiatives for Ciroc Vodka. Comb's extraordinary accomplishments as an entrepreneur nearly parallel what he has accomplished as a musician.
No doubt that the flashy coupling puts Ciroc in a position to obtain a lot of attention from Diddy's ever-increasing public appeal. However, regardless of how much attention is gathered, a product is only as good as the quality to which it keeps. In other words, Sean's image might prompt a drink order to a bartender or the purchase of one bottle from a merchant, but that approach only works once. Diageo's expectations for Ciroc Vodka are based upon being able to deliver the goods. The Diageo-Diddy connection is a crossover hit with platinum potential.
Be a responsible host and check out the Mixology section of Ciroc Vodka's Web site before throwing your next party!
For LxM James Rothaar
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