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Home > FineLiving >
Food & Spirits > Patron: Luxury in the Bottle
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 Patron: Luxury in the Bottle Food & Spirits: In 1989 two visionaries, Paul Mitchell Systems co-founder, John Paul DeJoria and entrepreneur Martin Crowley formed The Patrón Spirits Company with the singular goal of producing "the best tequila in the world."
Since then, The Patron Spirits Company has become one of the fastest growing luxury liquor companies in the world, offering an array of luxury tequilas as well as rums from its more recently acquired Pyrat line. The Patron family of premium liquors includes Gran Patrón, Patrón Añejo, Patrón Reposado, Patrón Silver, Patrón XO Café, Patrón Citrónge, Pyrat Cask, Pyrat XO Reserve, Pyrat Superior Blanco. The newest addition to the high-end family is an Ultra Premium Tequila, called Gran Patrón Premium. Gran Patron is "triple distilled then aged to perfection, to make the smoothest sipping tequila ever produced."
Patron is distilled and packaged entirely by hand and produced from the finest 100-percent Weber Blue agave grown in the highlands of Jalisco, Mexico.
Found not only at the top restaurants and bars around the world, Patron also makes special red carpet appearances to celebrate the best of the best with carefully crafted mixed drinks and cocktails that celebrate Patron luxury.
Every step in producing Patron Tequila, from harvesting the agave to the time-honored roller mill distillation process, to the individual labeling, signing and inspection of each bottle, is done by hand. As John McDonnell, the Patrón Spirits Co. COO, explains, "Patrón is a luxury product--every bottle is hand-blown, cork-finished and individually numbered."
Have a sip of Patron to celebrate in true luxury.
For LxM Carly Zinderman
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| Apr 28, 2008
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