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Cheers

Posted: Jul. 18th, 2005
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Flavored vodka is as common as orange juice but flavored whiskey? Seasoned whiskey drinkers may be sucking in a gasp of disbelief ... after all, isn't the whole point to take pleasure in the unique distilling and aging methods intermingling with the tried-and-true ingredients that make whiskey, well, whiskey?

One thing is certain, there will always be traditional whiskey, leaving room for a new breed of sexier versions that appeal to a new, and younger, generation of whiskey drinkers. Minneapolis-based Phillips Distilling, the pioneers in the flavored vodka revolution, is again leading the way with the first-ever flavored whiskey. Phillips-Union, a blended, premium, small batch, whiskey, comes infused with vanilla and cherry flavors, taking some of "bite" out of the strong spirit. Think about it?you'd pay $12 for a Manhattan at a bar, while the bartender pours in cheap maraschino cherry juice. Why not add a high-quality cherry flavor like natural Royal Ann cherry flavor before the bottle even hits a bar's inventory? Now they're thinking.

For LxM - Amy Covington
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