Bollywood, the second largest movie industry in the world, worships his designs. Fashion lovers around the globe can't get enough of his work. Meet Sabyasachi Mukherjee, the surprisingly charming and down to earth 29-year-old designer from Kolkata, India.
As one of the winners of UPS Delivers Fashion's Future, Sabyasachi has been preparing to show his Spring 2007 collection in the Bryant Park tents at Olympus Fashion Week. He "combines painstaking processes of subtle texturing, laborious means of mud and printing and age-old techniques of embroidery," said Sabyasachi, adding, "classic couture construction methods, controlled volume in silhouettes and an eclectic color story [will] inject an air of old world charm into [my] otherwise modern collection."
Like the Zac Posen of India, he was destined for greatness, but in the intellectual and medicinal realm - or so his family thought. "I come from a family of educators and doctors," said Sabyasachi.
However, he chose a different path to greatness via the creative field. "I actually used to be in theater directing, then I went into advertising before I finally got into fashion," he said.
Fashion was a natural fit. "I [think] what you do in terms of architecture, fashion or design has a lot to do with where you come from." He added, "Kolkatta is considered the armpit of fashion in India and [India] the armpit of the world fashion," he laughed, "so it wasn't really that I was coming out of nowhere. I had my natural abilities."
He harnessed his abilities by enrolling at the National Institute of Fashion Technology [NIFT] in Kolkata. Kolkata, a former British colony, served as inspiration for his very English touch to designing. In 1999, he graduated from NIFT and was ready to rock the fashion world. Indeed, shortly after his graduation, he bagged three major awards: the Best Designer Award, the Ritu Kumar Award for excellence in design and the Viewers Choice Award.
In 2002, he participated in India Fasion Week and won the Femina Young Designer Award. Soon after, he relocated to London for an internship with UK designer, Georgina Etzdorf. Returning to India, he began creating fashion waves by retailing at all major stores in India. In 2003, the world really began to feel his imprint as he participated and won an award at the Mercedes New Asia Fashion Week in Singapore. Gaining momentum, in 2004, he became one of only two designers from Asia to be invited to Milan Fashion Week. .
His big break, however, came in 2005 when Bollywood's "it" director Sanjay Leela Bhansali's asked him to design costumes for what was to be an award winning movie, "Black," starring an A-list celebrity cast of Amitabh Bachchan and Rena Mukherjee. He rose to the occasion and delivered an award-winning collection that won the hearts of Bollywood fans across the globe.
His excellent mastery of style, selection of great fabrics, silhouette and color gave him the crown of "King of Kolkata Couture." In January, 2007, Dr. Avul Pakir Jainulabdeen, President of India, will award Sabyasachi India's National Award, the equivalent of an Oscar, for his work on "Black."
September 5, 2006-By Uduak Oduok Courtesy of Fashion Wire Daily