Upscale Wedding Apparel: Over the years, brides around the world have walked down the aisles wearing wedding gowns by Pronovias. The upscale wedding-and bridal-gown designer recently opened its first U.S. flagship store in New York City's high-end shopping district. With 21,000 square feet and six floors of wedding apparel, it is a perfect fit on East 52nd Street between Fifth and Madison.
It is a glass of champagne and a tour of the global bridal firm's original designs along with featured collections of Elie by Elie Saab and Valentino Sposa. The luxuriously appointed dressing rooms are elaborate with numerous mirrors, plenty of lighting, and sufficient seating to comfortably accommodate friends of a shopper. The store puts forth every effort to provide a stress-free environment, an enclave of tranquility for brides preparing for their big day.
Pronovias creative director Manuel Mota and his design team present hundreds of new styles yearly. The collections range from affordable luxury to couture. Mr. Mota and his stylistic team currently offer four divergent and original collections.
The company, which began in 1922, today has a presence in more than 70 countries with 150 stores and 3,800 sales points. Check out the new elegantly designed flagship store and view the numerous wedding and bridal gowns by visiting www.pronovias.com.
Read about other prominent bridal-wear designers and stores in the Fashion & Style section of JustLuxe.com.
For LxM James Rothaar