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Bloomingdales & Sony Join Forces For Fashion

Posted: Sep. 18th, 2008  |  By JustLuxe Team
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Fashion & Style: Bringing fashion and music together, luxury retailer Bloomingdale's has launched its biggest multimedia campaign yet.

Beginning in August and running through the Holiday Season, Bloomingdale's has partnered with The Sony Music Label Group to rock and roll consumers out of their fashion ruts. Showcasing more than 70 live performances from Sony artists in Bloomingdale's stores and catalogues, the fashion music connection will be seen and heard loud and clear.

Designers including American legends Marc Jacobs, Donna Karen and Ralph Lauren will take center stage in the ready-to-wear category, featuring rock and roll inspired frocks for women, such as Rocker tees, trophy jackets, skinny pants, leather and siren dresses. Men can look forward to sporting the three-piece suit, plaid shirts and vintage-wash denim from Ralph Lauren, Z Zegna and Lacoste as well as others.

The clothes will be worn by Sony artists in all of Bloomingdale's upcoming campaigns, which will be shot in famous musical venues across the nation featuring authentic props from Steinway Pianos and Gibson Guitars. The bicoastal department store, which opened in 1827, has a mind-boggling amount of talent from both the fashion and musical worlds on board to participate in their ambitious campaign

The August campaign has four distinct styles in mind with complementary music for each. Today's punk girl enjoys Patti Smith, Sonic Youth and The Sounds, while the pop princess sings along to The Ting Tings, Lily Allen and Cyndi Lauper and the diva can luxuriate to the stylings of Sade, Kelly Rowland and Mariah Carey. The Indie girl can enjoy the unique style of Adele, Beach House and The Jealous Girlfriends.

The music and fashion extravaganza continues with back to school style and appearances by teen favorites including The Naked Brothers Band and iCarly's Miranda Cosgrove. Other campaigns feature musicians and their favorite fashions.

The campaign will also feature a sweepstakes, offering six days at Rock & Roll Fantasy Camp in London with six nights at the Leading Hotels of the World's Baglioni Hotel for the winner and a guest.

The hit Las Vegas show The Beatles 'LOVE' by Cirque du Soleil provides inspiration for the season's most sought-after gifts, a designer assortment of men's apparel and accessories. Working in collaboration with Bloomingdale's and their partners are tees by Trunk, Marc by Marc Jacobs and Katharine Hamnett, pocket squares, scarves and cuff links by Psycho Bunny, hoodies and jackets by John Varvatos for Converse, a suit and overcoat by Hickey, and a velvet blazer by Theory.

The new music meets fashion campaign by Bloomingdale's will be found in more than 840 catalog pages, 800 newspaper and magazine impressions, 650 in-store events, signage, and email blasts to share luxury fashion with music lovers. With so much to look forward to, luxury lovers won't want to miss a single event.

For LxM Carly Zinderman
Related Topics : Fashion News
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