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Edun - Organic Luxury

Posted: Oct. 17th, 2008  |  By JustLuxe Team
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Fashion & Style: At least on celebrity luxury fashion house is making an effort to use their fame for the planet and social justice.

Edun, the fashion house created by musician Bono and Ali Hewson is a "socially conscious clothing company" which exists to assist in increasing employment and trade for developing regions, especially Sub-Saharan Africa, as well as seeks to provide a business model that other companies will follow.

The organic materials used by EDUN are decorated in Art Noveau-inspired prints that evoke nature, using floral and other naturally found motifs in an effort to place importance on the environment.

For Fall, EDUN has added 49 new pieces to their online collection. Although the company is based in Bono's native Ireland, the clothes are produced in EDUN's factories, found in developing nations around the world: India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar.

In addition to developing skill sets, EDUN also strives to use sustainable materials and has incorporated more organic cotton into many of the products.

Bono's notorious soft spot for Africa led to a new line being brought out last year, the edun LIVE brand. Edun LIVE products strive to encourage trade in the marketplace between farmers of organic cotton and producers, from "grow to sew."

Edun has also teamed up with the ONE Campaign to deliver the message, via t-shirt, that "together, we can help fight global disease and extreme poverty and bring fair trade and AIDS treatment to Lesotho, Africa."

EDUN is a full fashion collection for men and women, including tops, bottoms, denim, dresses, jackets, knits and sweaters with prices ranging from $36 - $400 and can be found in high-end department stores and specialty shops around the world.

For LxM Carly Zinderman
Related Topics : Fashion News
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