Home Fashion Womens Style Article

Freshjive To Abandon All Logos

Posted: Aug. 19th, 2009  |  By Jason Campbell
RSS Syndicated News Email a Friend Suggest an Article Share Visit Website
Fashion & Style: While many established labels are cultivating their brand name in the face of economic setbacks, Freshjive has decided to go in the opposite direction. Eschewing the use of logos and even label tags, the more than 20-year-old streetwear company is promoting a return to design's purist essence by letting the clothes speak for themselves-a move that just might be what the label-saturated world of fashion needs.

In an exclusive interview with The Hundreds, owner and designer Rick Klotz explained his reasons behind this daring move: "When I see kids wearing company logos it reminds of people who are trying to be a part of a 'tribe' or 'gang,' as if they need to be part of something, which seems to go against the idea of individualism in style." Beginning with the spring/summer '10 line, all products will be noticeably devoid of any brand markers. The principle is commendable, but this switch may not seem like the most practical idea from a business standpoint.

Klotz has nurtured a loyal following with clients, stores and street-savvy kids over the years, but it remains to be seen how they will respond. "I know it's a very punk move, but I've never been shy about pulling the trigger on a controversial idea," he admits. "I'm only gonna rest on the laurels of our relationships with stores, customers and the design of the actual pieces in the line."

It's a risky move indeed, but Klotz is ultimately sending the right messgae.

Jason Campbell
Editor-in-Chief JC Report
JustLuxe Contributor
Related Topics : Fashion News
Share on Facebook Share
See Next Article
Join Our Conversation Post a Comment
Add Your Comment
Please enter a display name and email address to add a comment.


Email:  *Email will not be displayed.
Please notify me when my comment has been approved and posted.

Please enter the letters seen below:
Reload Image
Event Calendar
Featured Contributor
Jule GuaglardiJule Guaglardi
Fashion & Style: Described by Vogue as ‘the perfect reason to start planning your holiday...
Read More | View Profile
The Best of Luxury
Related Articles
Keeping Up with JustLuxe
Like Us on FacebookFollow Us on TwitterRSS Feeds
Sign Up for Our Newsletter!

Best of Luxury

Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
View All Best of Luxury
LivingLuxe. Exclusive Deals and Luxury Brands. Learn More
JustLuxe Galleries presents Popular Photo Galleries