Photo Courtesy of PiagetSwiss luxury brand Piaget recently announced Jessica Alba as the new face of Piaget's Possession collection of jewelry. The new campaign focuses on social media rather than print and was shot by world renowned fashion photographer Patrick Demarchelier and styled by celebrity and reality TV star Brad Goreski. It features six iconic images of one of Hollywood's brightest stars.
The top tier team and the talented Jessica Alba created six different looks, all complimented with Piaget jewelry for a modern feel. Whether she's looking chic and cozy in a sweater, sharp and sexy in a leather blazer, or full on glamorous in a sweeping up-do, the layered white, yellow and rose gold textures of Piaget jewelry make each look really pop.
The different looks highlight the different ways Piaget's Possession line can be worn. When layered together, they can bring a simple sweater to the bohemian side, while a single necklace can give a subtle hint of shine. Necklaces are the focus of the collection, from short chains to long lengths; pieces from the collection can be worn with everything from business attire to a night on the town.
For the full high-fashion look, the photographer chose black and white, which highlights not only Jessica's range of sophistication, but also the subtle simplicity of a sleek gold and diamond cuff bracelet paired with diamond rings and earrings with just the right amount of drop.
Jessica Alba is the latest celebrity to collaborate with Piaget, which has successfully campaigned with other stars in the past like Maggie Cheung and Sienna Miller.