Photo Courtesy of Jack PhotoWho wouldn't like the idea of having a sea inside their home? That was the starting point of the architectural design and fashion party 'Al Mare, Dentro Casa' (At the Sea, Inside the House) that was hosted by the emerging luxury fashion designer Neima Sitawi and the interior design company INTRAinteriors.
The venue for the event that took place in Bologna, was actually the showroom of INTRAinteriors. When you entered the huge courtyard through the giant gates of the old historical building, the NEIMASITAWI models were all dressed up in characters and accessorized their outfits with Hermés scarves while welcoming you to 'the beach without water'.
The seasoned artist doing paintings while having a sip from a glass of red wine, the beach babe looking over the travel magazines with sand in her hair, the starlet talking on the phone and getting ready for a night out, the lounge girl on a beach bed next to the pool polishing her toenails, the hostess preparing the last details for her beach house party and the workaholic that cannot be unplugged even on the beach. The only missing thing was an actual beach.
The guests were all having a good time, observing the designs of both brands in that ravishing venue, while drinking wine and enjoying the delicious canapés. Neima’s designs were all very sleek, 60s style that was yet elegant enough to be worn on every occasion. The black jumpsuit could easily be thrown over the bikini during the day and for the night be a catchy outfit with the help of a pair of high heels as all the other dresses and light shirts.
The next door, there was another courtyard similar to the previous one, and guests were taken to a three-floor sample house that was entirely designed by INTRAinteriors. At the end of the night, it became the dream house of every guest as they discovered that the house was called Studio34 and it could be rented for a night, a week or even a month.
With the beach-themed sections of Neima's designs and the luxurious interiors of the showroom, it was definitely 'Al Mare, Dentro Casa'.
Photos Courtesy of JackPhoto & FFG