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LuxeYard Acquires eOpulence to Support Launch of LuxeStyle Fashion Portal

Apr. 3rd, 2012 | Comments 2 | Make a Comment   
Photo Courtesy of LuxeStyle
Members-only, flash-sales club LuxeYard Inc., has acquired the assets of Brooklyn, New York-based eOpulence LLC, in what the buying firm is calling a diversification strategy as it rolls out the new LuxeStyle sector of its business model.

LuxeYard, which specializes in selling luxury home furnishings, décor, and fashion to its members, satisfied its objective in establishing a presence in New York City upon the launching of LuxeStyle last week. "LuxeStyle will be the perfect complement to the company's Home category, leveraging the same unique concierge buying and group buying functions to save on today's latest fashions," said Braden Richter, president and CEO of LuxeYard.

"By acquiring eOpulence, we have established an important foothold in one of the world's fashion capitals, as well as unique expertise and technical functionality that will support an exceptional online experience at LuxeStyle." 

Christian A. Vega, formerly the CEO of eOpulence, will remain with LuxeYard and serve as its chief of business development. The firm, eOpulence, was an online luxury lifestyle and fashion retailer that offered buyers high-end items at insiders’ prices. The company’s exclusively culled catalog of brands included apparel, accessories and lifestyle products for women, men and children.

LuxeYard cites a well-rounded marketing staff with special retail and online expertise that enables it to partner with celebrity trendsetters and industry insiders of design and fashion to curate unique buying experiences. For more information, visit LuxeYard.com.
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2 Comments on this Article

Aimee commented on April 9, 2012

LuxeYard is On Track to Acquire First Million Members in Record Time Finds Business Success in Flash Sales, Celebrity Endorsements, and Team Approach LOS ANGELES, CALIFORNIA - (April 9, 2012) - It took Facebook 10 months to reach one million users. It took Twitter 24 months to reach one million. For LuxeYard, they are on pace to do it by July, reaching the million user tipping point within seven months from launch. So far they have they have accumulated an impressive 425,000 members within just the first four months setting a pace of almost 5,000 new members per day. Being on pace to hit the one million subscriber mark in only seven months, many may be asking what the secret to their success is... Wow. Even more fantastic news!

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Pikke Allen commented on April 5, 2012

This launch is fantastic news. After meeting all the great team at LUXE YARD, I am very happy a new player has arrived on the scene with a unique option for online shopping and curating great pieces, new designers, and vintage collections and more.

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