Photo Courtesy of LuxeStyleMembers-only, flash-sales club LuxeYard Inc., has acquired the assets of Brooklyn, New York-based eOpulence LLC, in what the buying firm is calling a diversification strategy as it rolls out the new LuxeStyle sector of its business model.
LuxeYard, which specializes in selling luxury home furnishings, décor, and fashion to its members, satisfied its objective in establishing a presence in New York City upon the launching of LuxeStyle last week. "LuxeStyle will be the perfect complement to the company's Home category, leveraging the same unique concierge buying and group buying functions to save on today's latest fashions," said Braden Richter, president and CEO of LuxeYard.
"By acquiring eOpulence, we have established an important foothold in one of the world's fashion capitals, as well as unique expertise and technical functionality that will support an exceptional online experience at LuxeStyle."
Christian A. Vega, formerly the CEO of eOpulence, will remain with LuxeYard and serve as its chief of business development. The firm, eOpulence, was an online luxury lifestyle and fashion retailer that offered buyers high-end items at insiders’ prices. The company’s exclusively culled catalog of brands included apparel, accessories and lifestyle products for women, men and children.
LuxeYard cites a well-rounded marketing staff with special retail and online expertise that enables it to partner with celebrity trendsetters and industry insiders of design and fashion to curate unique buying experiences. For more information, visit LuxeYard.com.