Legendary Italian sports car marque Lamborghini turns 50 this year, and to help celebrate the brand is launching a new luxury fashion collection that encapsulates its motto of “a hundred years of innovation in half the time.”

The sexy, high-tech Collezione Automobili Lamborghini for Spring/Summer 2013 will feature many items embroidered with Lamborghini’s new 50th Anniversary logo, along with the years "1963–2013" on polo shirts and sweatshirts. Reinforcing the link between the clothing and the cars themselves, design elements inspired by the brand's signature details— such as the hexagon and the Y-shape of the Lamborghini Aventador’s rear light clusters— are used throughout the line. The colors of the Italian flag are also widely used to pay homage to the country's iconic European style.