Starting her bridal couture line in 2004, Chinese designer Kitty Chen is introducing her new line, IVOIRE, inspired by the glamour of Hollywood and Los Angeles. Named after the French word for ivory, this collection of bridal gowns is different than her usual repertoire of princess dresses.

Releasing a video as the premiere outlet for the launch, Chen chose former Miss USA 2011 Alyssa Campanella as the face of the campaign. Produced by 2Sense-Los Angeles and filmed at The Langham Huntington, Pasadena Hotel and Spa, this old Hollywood backdrop gives the modern dress a touch of classic glamor emphasizing the romance of the gowns.

This bridal collection blends Chen’s sophisticated silhouettes with the edge of southern California. With more sparkle, lace and beading than other collections, these dresses are traditional with the extra pizazz that makes them uniquely beautiful.

Experience the dresses firsthand and meet the designer at bridal shows touring nationwide.

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