“The idea behind the campaign is to bring our brand world and our woman to life. It is designed to give an evocative snapshot into the energy and creativity of London, where our inspiration is drawn from and the KM atelier is based,” Gemma Metheringham, Karen Millen’s chief creative officer told Style.com. “The KM woman has both style and substance: She’s memorable, with a strong character. Sophie is not only very talented, but she also has a great personality and powerful energy, in addition to being incredibly beautiful.” We would have to agree. The campaign images, shot by Glen Luchford in Eastern London, show the British redhead posing on the roof of a building with a cloudy autumn skyline in the background. Styled by Katy England, Turner sports relaxed jeans, floral blazers, shearling and leather jackets, and a knee-length fur coat that will be perfect for when winter inevitably comes.