Fashion & Style: Shanghai Tang's new campaign for Spring Summer 2010 combines the unlikely elements of passionate love and traditional Chinese restraint.

International fashion photographer Richard Ramos shot the campaign. It features Chinese supermodel Sun Fei Fei and rising male model Takashi Watanabe as lovers who have fierce emotions.

The "love restraint" theme of the campaign is also reflected in the clothing for the collection. Sheer feminine fabrics mingle with fitted shapes, as the essence of Shanghai Tang.

Shanghai Tang strives to mix modern Chinese chic with elements of diversity and culture.