 Health & Beauty: For more than 25 years, Dermalogica has been turning heads (and faces) toward knowledge of healthy skin from the high-held desire for beautiful skin, helping consumers understand that the two go hand-in-hand. And where better to open a store dedicated to skin health and beauty than SoHo?
Jane Wurward, founder of the International Dermal Institute (IDI) and developer of what is now known to the world as the skincare line, Dermalogica, started her undertaking with the firm belief that beautiful skin is not a cosmetic concern, but a health concern. Obviously, beautiful skin must also be healthy, so why not start there?
By combining the importance of product and consultant, Jane began educating skin and body therapists (making IDI the leading school in skin and body therapy education with more than 40 locations worldwide).
Dermalogica has reformatted the way a skin line not only works, but also how it approaches its customers. Skin therapists are trained to give personal one-on-one consultations in order to plan a unique skincare regimen specific to your skin. No two people are alike, and neither is their skin. Dermalogica rejects the idea that one product and one system can work for everyone, and in that they are stand-alone.
The new location in SoHo, like all of Dermalogica's outposts, provides on-site consultations by their staff of trained skin therapists and an array of pampering, luxurious services. Along with your ability to work with a professional on customizing a skincare system that will work best for your individual needs, Dermalogica also offers customizable touch therapy sessions: special attention to those parts that need it most. Each session is separated by area into 15 minute blocks in order for you to hit that sweet spot when you need it, no appointment necessary (ideal for those of us that are constantly on the go but whose shoulders don't wait to get tense until we have time to schedule some relief).
Dermalogica prides itself by reaching fame not by expensive advertising and flashy packaging, but by the word of mouth of its loyal clientele: people that use the product, depend on the product, and share the product. It is their confidence in the results they have seen and rely on both personally and professionally that is so encouraging.
Something this globally trusted is worth a try. The combination of attention to skin health along with the personal services provided will make Dermalogica in SoHo the one-stop-shop for Manhattan women looking for a way to pamper their bodies and their skin at the same time.
For LxM Kate Prihoda
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