Aerin Lauder to Launch Her Own Luxury Lifestyle Label

Granddaughter of Estée Lauder, and executive at eponymous company, Aerin Lauder is set to launch her own luxury brand.

According to a recent report filed by The Daily Mail, the heiress to the Estée Lauder label has enlisted Vogue editor Anna Wintour and former top exec at NBCUniversal Jeff Zucker for a debut in the spring 2012 of the new Aerin label. Ebs Burnough, ex-White House deputy social secretary, also has been reported to be in at Aerin.

Fashion accessories, house-wares and beauty products at a price point referred to as an "easy luxury level" by the nascent brand's pedigreed visionary. There also will be a line of fine jewelry, which the same report cites, is rumored to be based on Estée Lauder's private collection of gems is in the works for Ms. Lauder's Aerin label.

While the move will force Ms. Lauder to switch to a consultant position from senior VP and creative director at Estée Lauder, her former full-time employer is expected to be the exclusive licensor of the Aerin line of luxury beauty products. The industry giant is the parent company for 27 major cosmetic brands including Tom Ford Beauty, Bobbi Brown, Aramis and Clinique. Estée Lauder was founded in 1946 by Ms. Lauder's grandparents Joseph and Estée. The house-ware and jewelry lines of Aerin will be handled separately.

Since Aerin Lauder's appearance in the 2009 advertisements for EL's Private Collection fragrance line, Ms. Lauder has been seen as the public face of the popular brand.

Photo Courtesy of Estee Lauder

James Rothaar

As an independent contractor, James has written content for and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and a freelance writer. James Rothaar has an MBA degree...(Read More)

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