Bentley Launches World's Most Expensive Men's Cologne

Photos Courtesy of Bentley
For many, a bespoke Bentley motorcar evokes the sweet smell of success. Now the fabled British car brand is launching its own limited edition luxury fragrance collection for men that’s every bit as luxurious as the finishes on its beautiful vehicles. Limited to only 999 pieces, the Lalique for Bentley Crystal Edition will be priced at about $4,600 for a 40 ml bottle, making it the world’s most expensive cologne made exclusively for men— and the most expensive fragrance ever produced in such a quantity.

Inside a bespoke wooden presentation box, a custom crystal flacon adorned with Bentley’s famed "Flying B" logo houses the fragrance created by Mylène Alran of the French perfume house, Robertet. The scent features notes of fine wood and exquisite leather to evoke Bentley’s world-renowned craftsmanship, along with precious orris root butter.

Also available will be the 60 ml bottles of "Bentley for Men" and "Bentley for Men Intense" fragrances created by Nathalie Lorson from top perfume house Firmenich, priced at about $67 and $108, respectively. The wood, leather, cedar and patchouli notes of the former are intensified with aromatic African geranium in the latter. These bottles echo Bentley’s design ethos with a signature knurled ring around the top. 

The Lalique for Bentley Crystal Edition will be available starting in April at a number of carefully chosen retailers, while the other two bottles will be offered at select perfumeries and department stores. “Bentley and Lalique have a similar history,” notes Silvio Denz, CEO of Lalique. “Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle.”

“The crystal edition is a masterpiece of craftsmanship, reflecting the unrivaled luxury and elegant values of both Bentley and Lalique,” adds Bentley designer Daniele Ceccomori. “Just as the ‘Flying B’ sits gracefully on the front of our flagship Mulsanne model, we wanted to communicate the same importance with the preciousness of the crystal artwork and the uniqueness of the essence treasured by its delicate flacon.” 

Jared Paul Stern

Jared Paul Stern has written for the Wall Street Journal, New York Times, the New York Times' T magazine, GQ, WWD, Vogue, New York magazine, Details, Hamptons magazine, Playboy, BlackBook, the New York Post, Bergdorf Goodman magazine and Luxist among others. The founding editor of the Page Six magazine, he has also served as a judge for everything from the International Best Dressed List to the Fo...(Read More)

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