Started by Valeria Cole, Teadora was founded out of a passion for natural beauty taught to Cole by her mother and grandmother. Wanting to create a brand that brought the magical properties of the Brazilian rainforest to the world, she started Teadora with the knowledge that the brand would be both beneficial to its consumers as well as the environment. Teadora means “adore you” in Portuguese and that’s the feeling meant to be conveyed through the brand. While the shampoos and elixirs may not instantly make you feel like an eco-goddess (okay, maybe they do a little bit), you’ll feel like one the moment you remember how washing your hair is saving the world one tree at a time.
Made from 100 percent vegan products, the brand conducts zero animal testing and is sustainably harvested, carbon-reduction focused, recyclable, biodegradable and fair-trade sourced—quite the mouthful. Plus there are zero synthetic fragrances, parabens, phthalate, gluten, silicone, sulfates or other harsh chemicals. Basically this stuff is pure nature. With an entire ingredients page, the site offers up info on all of their Brazilian ingredients with information about what each is known for and the benefits one can expect from using it. Needless to say we now have a much better understanding of Amazonian flora.