Using technology from virtual makeover provider ModiFace, the mirror tracks the location of a user's facial features and applies eye shadow colors directly via a video feed from a camera. Through using the mirror, shoppers are able to try out different shades of cosmetics by tapping a palette on the screen and also view eye shadows from different angles as they move their heads from side to side.
“We believe ModiFace's 3D Augmented Reality Mirror will be a breakthrough technology for our customers as they virtually try out different eye shadow shades quickly and easily,” said Antonio Ferreira de Almeida, general manager, Sephora Italy. The move follows a number of similar initiatives by beauty retailers looking to capitalize on augmented reality technology.
There has been some serious thought as to the future of AR applications. The consensus is that they will probably become more personalized, and one of the latest innovations deals with the sense of smell. Not only can you see the virtual coffee, you can smell it also. It may have been slow to catch on, but AR many become the substantial, scalable methodology for luxury brand messaging.