 Home Decor: Since the successful launch of its home collection in 2000, the Armani Group has been adding and expanding the Armani/Casa website, including its latest addition, luxury kitchen systems.
The Armani/Casa website gives customers and users the ability to easily interface with the home collection line. The site is another branch of the Armani brand experience, giving visitors a complete vision of all of Armani.
"I have been inspired by the challenge of creating a website that brings the values and sensibility of Armani/Casa to the virtual audience," said Mr. Armani "as well as its solid and articulated commercial reality. Today, the Armani/Casa collections are available in 80 stores, in 45 countries. Therefore, with the new website we would like to inform our international audience of this significant growth and give updated information about the rich Armani/Casa permanent collection, about services, events and communications. A new bridge towards the global public and a further window on the heterogeneous Armani world."
On the Armani/Casa website, visitors can learn about the philosophy of Armani's designs, as well as explore the large catalogue of home furnishings from textiles to furniture and lighting. Not only that, but the site also offers a contacts section that enables visitors, including design professionals to ask questions as well as connect them with valuable information about the collection's offerings.
One of the most intriguing sections of the site is the interior design portion where visitors can browse homes, including those of Georgio Armani himself, and see how magnificent a home can look when furnished with products and furnishings from the Armani/Casa range.
Other features of the site include the stores feature, which enables visitors to locate their closest Armani/Casa retailers in order to purchase products.
The impressive Press section ensures that visitors can be up to date on the latest events, innovations and pieces being offered by Armani, including their new kitchen design.
For their kitchen systems offerings, Armani group has joined with the Molteni Group. The new line is being distributed under the name Armani/Dada and marks a long time collaborative effort that will ultimately result in a long-term effort of creating and distributing systems for both the residential and contract sectors.
Dada is a group within the Molteni Group that since 1980 has been creating and producing functional and elegant kitchen systems.
The new partnership will bring about the second kitchen system designed by Armani/Dada, from the Salone del Mobile 2009 line. It follows on the heels of the world renowned "the Bridge" system.
Design and comfort, elegance and functionality are the main focuses of the alliance, of which Mr. Armani says, "I am delighted to have such a well established new partner as Dada backed up by the Molteni Group, to develop and produce kitchens in the perfect Armani style. The original Bridge model has already delivered excellent results, in prestigious private homes and now in the Armani Residences in Dubai."
Carlo Molteni, President of the Molteni Group, adds: "It is with great pleasure that we announce this partnership with the Armani Group. The excellence and total perfection that we have admired for so long in the Armani style will definitely present us with a challenging reference point for the development of new models."
Armani/Dada Systems will be available from single brand Armani/Casa outlets as well as the most appropriate concept stores belonging to the Molteni Group.
For LxM Carly Zinderman
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