Summer is officially here, and with it, the release of luxury jewelry designer Piaget’s new rose collection. It celebrates the passion that the brand’s founder had for the flower, as well as the 30th anniversary since the rose peony was named the Yves Piaget at the Geneva International Competition of New Roses.
The collection is comprised of gold and diamond bracelets, earrings, rings, necklaces and watches, and the prices range from $1,900 to several hundreds of thousands of dollars. Just as varying is the extravagance of the pieces, from flat pendants to a multitiered 18-karat white gold ring encrusted in diamonds. Pink sapphires, tourmaline and opal are used in the higher-end pieces, giving them a textured and artistic look.
Familiar faces such as Sasha Pivovarova, Bar Rafaeli, actress Audrey Dana and jazz singer Melody Gardot headline the advertising campaigns of the rose jewelry collection. Gardot, Piaget’s new brand ambassador, will even release her own version of the famous song, “La Vie en Rose” by the late French singer Edith Piaf. The collection is available now through the fall, though the brand plans to make it a mainstay and promote it for the next two to three years.
The brand even plans to renovate the rose garden at Château de Malmaison outside of Paris in honor of the empress Joséphine de Beauharnais with the Musée National de Malmaison. The renovation should be completed by 2014 to celebrate the bicentennial of de Beauharnais’ death, who was best known as the wife of Napoleon Bonaparte.
The history behind this collection is what makes it so special to the brand, who aims to make the rose emblematic of Piaget. Jean-Bernard Forot is the head of jewelry for the brand. “When you talk about Cartier, maybe you think of the panther,” Forot said in an interview with WWD. “When you think about Piaget, we want people to think about the rose. This heritage is something we want to capitalize on. We want to create icons.”

To view the full collection, visit Piaget.com.