Photos Courtesy of Fossil
Fossil Inc. is known for its stylish and uniquely designed timepieces and accessories offered at moderate prices. However, this distinctive design brand is now upping the ante and will be releasing its first Swiss menís luxury watch
collection at the end of this month.
In the past few years, Fossil
has opened a significant number of stores in Japan, Korea, Singapore and Hong Kong, (in 2012 alone the brand opened 16 doors in the Asia-Pacific region) and because of its rapidly growing presence in Asia, the company has decided that it is high time it moves into the realm of luxury. Whereas before Fossil only carried mechanical timepieces which retailed from $95 to $295, the new collection will feature automatic watches and chronographs priced $695 to $995.