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Rolex Reinvents a Classic: The New Datejust II Rolesor

Aug. 17th, 2009 | Comments 0 | Make a Comment   
Luxury Watches: Since its initial release in 1945, Rolex's Datejust Rolesor is one of the most recognizable and iconic watches the industry has ever seen. The timepiece is all at once classic and immortally modern, always a step ahead of design trends and expectations.

It can't be denied that Rolex is one of the most renowned watch brands, setting the standard for luxury time-telling, distinctive accessories. Not only meeting standards and the expectations of wearers world-wide, but setting new standards, innovating the industry and changing the way we tell time today.

The first Oyster Perpetual Datejust Rolesor immediately became a coveted men's accessory, both masculine and highly luxurious. This year, Rolex has released a new, updated Rolesor, embracing all the latest watch making innovations and timepiece technology.

The new Datejust II features the slowly evolving design of the line, bring the hit watch of 1945 steadily into the contemporary age, making Rolex's Rolesor the go-to look for men, and now women as well, once again.

The four stunning dials of the Datejust II for men are testimonies to the brand's unparalleled stance in the industry as luxury watch maker. A fluted bezel in yellow or white gold makes a dramatic frame for the sleek texture of the dial, punctuated by bold Arabic numerals.

Classically pairing white and yellow gold with an either white or yellow Rolesor case brings the rich hues of the gold new brilliance while the large date at 3 o'clock is proudly magnified through the sapphire crystal. This time around, Rolex has extended its experienced and knowledgeable hand toward women, bringing female fans of the unparalleled brand the satisfaction of wearing the renowned Datejust Rolesor as well.



With a bezel crusted with 52 brilliant-cut diamonds, the design is elevated to a new level of femininity, and when paired with 10 additional diamonds found in the dial of some models, it's as if the Datejust were a women's watch all along.

The dial of the women's Datejust Rolesor allows for a wide range of versatility, ideal for women, who not only look to their timepiece to tell the time, but to act as an accessory as well. From dramatic green and delicate pink mother-of-pearl dials, to the classic and modern look of black mother-of-pearl, Rolex has created a Datejust Rolesor perfect for any occasion and personality.

As creator of the first self-winding mechanism with a free rotor, Rolex has always aimed at design and execution excellence, believing that aesthetics and function go hand-in-hand. This year, a favorite is reinvented and released to both men and women, reminding us why we all fell in love with Rolex in the first place.

For JustLuxe Kate Prihoda
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