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Brioni's Newest Fragrance Channels the Sexuality & Masculinity of Their Bespoke Suits

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Photo Courtesy of Brioni

We would be willing to bet good money that you look absolutely smoking in your bespoke Brioni suit, but we doubt it’s the most comfortable thing in your closet. However there might be a way you can find a happy medium. Inspired by the brand’s craftsmanship and luxurious designs, Brioni is introducing their newest fragrance for men. Named simply Brioni, the fragrance is based on the “rich and exclusive fabrics and the luxurious experience of wearing a Brioni Su Misura suit.” Layered with olfactory notes drawn from citrus, boutonnieres and wood, the cologne is their way of capturing the sensuality and masculinity of men—without having to wear anything at all.

"When a man wears a custom Brioni suit, he exudes a sexiness because he feels confident and protected," says Brendan Mullane, creative director of the Italian brand. "We wanted to bottle that feeling with a sensual and elegant scent." The fragrance itself is a blend of wood, citrus and floral including sparking lemon-lime, cold-pressed Sicilian lemons, magnolia, Italian iris, violet, and smoked woods infused with oud, black licorice, saffron, and cistus leaves.

Intended to be its own statement, the bottle was designed by Patrik Fredrikson and Ian Stallard through hand-molding and by creating a bubble within the glass with which to hold the fragrance. Crafted after Roman sculptures and given a hefty weight, Brioni hopes the bottle alone will speak to your masculinity. It’s not very manly (or sexy) to hang onto your fragrance bottle once empty, but to be fair it would make a decent-looking paperweight.

Marissa Stempien

Marissa Stempien is a freelance writer and editor with a focus on travel, fashion, lifestyle, and culture. Her work has been featured in a number of print and online publications including ABC News, Popsugar, Huffington Post, JustLuxe, Luxury Living and CityGirlGoneMom. Marissa is an avid traveler and is always looking to visit somewhere new or unexplored. Her unique lifestyle has given way to her...(Read More)

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