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Caviar Wishes, Champagne Shampoo?

Luxury Haircare: You buy a diamond-encrusted collar for your pet pug, paint your nails with gold dusted nail polish and drop a pretty penny on the newest Chloé handbag. So it only makes sense that you'd lather up those tresses with luxurious ingredients like caviar and champagne grape seed extract. And if you're more earthy, don't turn away just yet, Alterna has a hair product for everyone (you can't get more in-tune with nature than with Hemp seed oil shampoo).

If luxury is a way of life- from your hair follicles to your French pedi- chances are you've given some thought to anti-aging treatments. But looking young goes beyond taking care of your skin; your hair can also show signs of aging. Hair can get thin, brittle, faded and damaged. The age-control complex in Alterna's Caviar shampoo and conditioner collection packs three key ingredients to combat the ravages of time and the elements on your locks: caviar extract (a powerful source of Omega 3 fatty acids), vitamin C (a rich antioxidant) and cytokines, which encourage microcirculation.

For the ultimate pampering experience, try the "Ten" collection, which blends the best of all possible worlds with 10 key elements including hyaluronic acid (the stuff that keeps skin moisturized and dewy), caviar, white truffle oil, and champagne grape seed extract. For a close-to-nature experience try the Hemp line, which draws on the high protein and mineral properties of hemp seed oil to increase hair strength, manageability and shine. Visit the Alterna Web site for salon locations.

For LxM Amy Covington

Company: Alterna
Business: Professional Haircare Products
Location: See Web site for salon locations
Web site: www.4alterna.com
Contact: (888) 4-alterna
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POSTED: Thursday Apr. 19th, 2007

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