 Luke Wilson & Johan Edfors Create New Look for Puma Golf Luxury Sportswear: Golf Digest has named Luke Wilson one of the Top 40 Golfers in Hollywood. Now, the often-comedic actor and apparently avid golfer (he golfs whenever he's not working) has teamed up with luxury sportswear giant Puma and Swedish golf superstar Johan Edfors to create the Chrome collection of golfwear that reflect both megastars very different personalities.
 "To work with a brand like PUMA - that has such innovative and versatile product - on a golf line that fits my style and personality has been a real pleasure," said Wilson.
Not everything in the collection is entirely Wilson's doing; like the metallic silver that shows up on several different shoes. While Wilson prefers more sedate styles, reflected by the more traditional styles in the collection, there are some shoes and clothes for the showier types too, giving something for all kinds of golfers to enjoy. The line even has accessories, like the chrome weekender bag.
"Johan wears the splashy stuff," Wilson explains.
Wilson prefers retro-inspired styles, like those he often wears off-screen as well as in his films. The button-down collared golf shirt for one, in black, with matching black shoes and preppy sweater, is a signature Wilson look.
Puma and its designers are moving into the golf arena at time when quiet preppy is meeting to play with color on the links. Pro-golfer Tiger Woods often wears hot pink clothes made by Nike.
The collection is a mix of retro brights and traditional golf style, perfect reflections of the popular actor and his flashy cohort.
For LxM Carly Zinderman
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POSTED:
Wednesday Aug. 13th, 2008
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