 Celebrity Endorsements: America's favorite British import is the new face of luxury lovers' favorite brands.
David Beckham, sexy soccer player and husband of fashion icon Victoria Beckham has lent his athletic body to the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09.
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The campaign began with an unveiling of a large mural of David in some of Emporio Armani's latest, and smallest, underwear designs on the Macy's building in San Francisco.
Although the soccer player says that modeling will never replace sports in his heart, he had a great time with the campaign, which was encouraged by his wife. Victoria was reportedly very proud of David and didn't mind at all showing his all.
"She is totally fine with it - we laughed. It's a great campaign and I?m very honored to be part of it," Fox News quoted him as telling Pop Tarts.
The campaign was shot on the beaches of Malibu in sunny Southern California and will be featured on billboards in major cities around the world as well as major fashion magazines.
Beckham is the latest athlete to play muse in the Armani underwear collection. He follows in the footsteps of great players including David James, Andriy Shevchenko and Kaka'.
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Since its initial launch in Europe in 1982, the Emporio Armani Underwear collection for men and women has become a seasonal fashion line, reflecting Armani's broader viewpoint. The collection uses luxurious fabrics and details to provide the ultimate in comfort.
The new Emporio Armani Underwear advertising campaign featuring David Beckham will be featured on www.emporioarmani.com from June 23rd, 2008, with the collection in stores from July in Europe and August in the United States.
For LxM Carly Zinderman |
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