 News & Trends: Ever on the cutting edge of luxury, Fendi's latest fragrant offering conjures up images of young love in one of the world's oldest cities, Rome, with Palazzo.
Like the established brand, of Fendi, with its luxurious furs and leathers, Palazzo has roots in the past with branches reaching into the future. Under the immaculate leadership of artistic director Karl Lagerfield, Palazzo's ad campaign fuses perfect bodies and images with the palace of Rome, the Palazzo.
Captured in a modern bottle with an imprint of its namesake, Palazzo opens with notes of mandarin, bergamot, lemon and pink pepper to conjure up the essence of the ever-lovely orange blossom. With sleek lines and the intertwined double F that has signified quality and luxury since 1925, the bottle will look well atop any well-heeled woman's dressing table.
Featuring Lagerfield's muse, high-fashion model Raquel Zimmermann, the TV commercial for Palazzo promises to be as seductive as the ancient city of Rome, full of ancient secrets. The intertwined lovers flash some skin as day breaks after a night of romance, the same young love captured in the bottle.
The citrus and wood-scented fragrance is as fresh as springtime and as ancient as the palace in Rome, a perfect combination of old-world charm and the fresh bloom of young love and new experiences.
For LxM Carly Zinderman
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POSTED:
Wednesday Nov. 12th, 2008
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