 Luxury Perfumes: Riding on the waves of environmentally friendly technology, luxury goods maker Nautica introduces Oceans, an eco-friendly scent.
From the Coty Beauty laboratories, world leader in fragrance, Oceans is an eco-friendly scent from packaging to perfume.
Perfumer of the house of Coty, Michel Mane was in charge of composition of perfume Oceans. Marsha Brooks, Coty's vice president of global marketing, explains some of the greener points of the scent, "The patent-pending micro-emulsion technology, licensed to Coty by Michel Mane, the perfumer, allows for a concentrated oil load of up to 20 percent to be built into water-based fragrances -- and as a bonus, also offers skin benefits. Most water-based scents have 2 to 3 percent concentration of oil. With this new procedure, we're able to up that percentage -- we are using a 10 percent oil concentration for Oceans, which means less skin dryness and irritation, especially as this juice is completely alcohol-free."
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Sounds like Oceans is not only good for the environment, but good for people with sensitive skin too.
Oceans smells just as fresh and outdoors-y as it sounds, with ?a fresh aquatic fougere, has top notes of ocean air and lemon tonic; a heart of sea salt rose, lavender reef and geranium, and a drydown of amber crystals, sun-drenched teak and regatta accord."
Steve Mormoris, senior vice president of global marketing for Coty Beauty says that Oceans is the first step in continuing to use environmentally-friendly technology and packaging, "We are also building a green platform with this launch: Oceans is an environmentally responsible fragrance which utilizes biodegradable ingredients and packaging. These are the types of products that shape categories and give them interest."
The outer packaging is made of 30% recycled materials and the entire product can be recycled in its entirety after use, making it an essential for any collection of scents.
For LxM Carly Zindermann
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POSTED:
Wednesday Nov. 26th, 2008
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