 Celebrity Endorsements: Despite her recent personal drama, The Material Girl is striking a pose for Louis Vuitton, one of the most well-known luxury brands in the world.
The latest LV collection is to be designed by luxury American designer Marc Jacobs and Madonna is representing the brand through a series of provocative poses.
"I wanted the campaign to be very bold, very sensual and very atmospheric," Jacobs was quoted as saying in a statement.
"To carry this off," he added, "we needed the ultimate performer -- and for me, that is Madonna."
Madonna appears in a smoky Paris 1940s-style bar as Jacobs' "vision of the quintessential Parisienne," dressed in fishnet stockings, stunning shoes, and the latest Vuitton "it" bag.
Despite her reputation for bulging veins and out of control muscles, the 50-year old performer appears seductive and flexible as she extends a leg into the air while posing on an antique café chair, with the Vuitton bag resting on her shoulder, for one ad.
In another ad, the bag has changed and moved onto a table, while Madonna sits beside it, with seductively open legs.
Jacobs was inspired to use the high profile performer after attending one of the popstar's performances in Paris.
"I just blurted out, "I think we should do Madonna,"" Jacobs told WWD. "I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy."
Steven Meisel is the photographer for the shoot. He has a long history of working with Madonna, as he shot her for her infamous Sex book, and he most recently shot the Vanity Fair cover, in which she held a giant globe.
Madonna has also appeared in campaigns for Gap, Versace, H&M and Max Factor, but with a history of over 150 years, Louis Vuitton is the biggest luxury name.
For LxM Carly Zinderman
Luxury Fashion Insider |
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