 News & Trends: In the latest advertising campaign, the House of Dior presents its iconic luxury Lady Dior Handbags with Academy Award-winning French actress Marion Cotillard, best known for her portrayal of the famous French songstress Edith Piaf.
The two icons meet in well-known romantic settings from around the world, including the Eiffel Tower. In a series of four short films and photographed advertisements to be released over time, the audience follows Lady Dior's muse as she jet sets from city to city. Thus far, the adventure starts in Paris, with the other cities having yet to be revealed.
Each detail of the Lady Dior bag is reflected by each setting. Dressed entirely in black from head to well-heeled toe, and accompanied by her black Lady Dior handbag, Marion Cotillard poses precariously on the top of Eiffel Tower as the city of Paris provides a textural back drop for the uniquely French setting. To further the connection between Paris and Lady Dior, the Eiffel Tower's architecture is reminiscent of the woven pattern on the handbag.
Marion Cotillard explains that the bag reflects its owner: a feminine, charismatic free woman and how director Peter Lindbergh carries this feeling of freedom throughout the film series.
The films are accompanied by an ad campaign, featuring the luxuriously crafted bag as a vehicle for the setting and the woman who carries it.
For LxM Carly Zinderman
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