 News & Trends: Despite the current economic environment, a large number of women continue to shop for luxury items and the Worth Collection helps make it possible for women to indulge.
When times are tough, many women feel it to be unseemly to be seen publicly carting off large purchases and instead prefer to pamper themselves by making luxury purchases at private sale events, like those offered by the Worth Collection.
The Worth Collection offers women the opportunity to avoid traditional retail stores while getting the benefit of one-on-one attention. The transference of consumers' attention from store to private sale has actually allowed the Worth Collection to buck the trend of traditional retail stores in the current economic climate and grow their business.
"The cinching of America's belt has been very good for us," says Caroline Davis, co-founder of Worth. "We're bucking all the retail trends and experiencing growth."
As one of the country's leading ready-to-wear clothing and accessory brands, the Worth Collection provides quality, unique apparel for women that appreciate the importance of dressing well.
Founded by women, for women, the Worth Collection is devoted to excellence, ensuring that each woman feels special while shopping and wearing items from the Collection.
Each collection is especially crafted and then tailored for client's needs. Women who are Worth Collection customers know that they can expect the same fine fabrics that are produced for luxury fashion houses. Each item in the Worth Collection is an element of sophistication and impeccable detail, the ultimate in classic taste.
Not only does the Worth Collection afford women the opportunity to indulge in luxury, it also lets them do so at a fraction of the price of many luxury items.
"We're fortunate in that we don't have to pass on to the consumer the expenses associated with selling clothes at retail," says Davis. "Paying that kind of mark-up on clothes is something savvy consumers aren't willing to do today but, at the same time, they don't want to compromise on style and quality."
As retail stores struggle and luxury items become more and more out of reach, the Worth Collection is still a way for women to remain stylish and chic through their trunks shows.
"I used to shop exclusively at upscale department stores, but this year I've decided to do something I've never done before and buy the bulk of my spring wardrobe from Worth," says Juliette Morris, 42, a marketing executive at an entertainment company in New York. "Their pitch really resonated with me this year. In this economy, who wouldn't want to buy clothes that are as chic and well made as high-end boutique labels for half the price? And European designers are out of the question this year given the exchange rate."
Currently, the Worth Collection is offering women the chance to purchase their Spring Wardrobe in their Spring collection. Filled with Spring 2009 favorites and the classic lines and careful craftsmanship consumers have come to expect from the brand, the Spring Collection offers the ability to easily mix and match pieces.
For LxM Carly Zinderman
Luxury Fashion Insider
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