 News & Trends: Applied DNA Sciences announced that it has signed a supply agreement with a prominent international luxury brand to provide signature DNA makings for its products. The specific company was not named. However, what is known is that in exchange for exclusivity of this service, the “mystery” luxury brand has committed to a minimum volume of purchases for each year of the initial five-year agreement.
The service, SigNature® DNA Markers, is applicable to various types of products. DNA from plants is used to mark the products, making it impossible to pass off a copy as an original item. The immediate authentication of an item can be done forensically with a hand held device. Also, the process does not alter the quality or impact the manufacturing process. Applied DNA Sciences has partnered with various firms, such as fine jewelry, wristwatches, clothing, artwork, and handbags.
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