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Home  >   News & Trends  > Evian Teams Up With Designer Jean-Paul Gaultier

Evian Teams Up With Designer Jean-Paul Gaultier

Posted: Jun. 5th, 2009 | Comments 0 | Make a Comment
    

News & Trends: Water goes Haute Couture. This year, Evian and Jean-Paul Gaultier reunited to create five one-of-a-kind crystal bottles for the popular water to be shown around the world and then sold at a special charity auction. Evian has been meeting with greats of the fashion industry to give new looks to their product for years now, both with their prêt- à -porter line and the Evian Haute Couture line.

Earlier this year, Jean-Paul Gaultier released his design for the prêt-à-porter line, a sleek look with oversized, royal blue lettering and interlocking snowflakes, denoting the water's mountainous origins.

Jean-Paul Gaultier was not the first French designer to team up with Evian, however. Christian Lacroix also designed two bottles for the brand: a lacy, frosted bottle and the Haute Couture version featuring a statuesque ice queen sporting an ample alpine skirt.

The five bottles designed by Gaultier represent the quality of Evian while featuring five of the world's biggest, busiest cities: New York, London, Moscow, Tokyo, and Melbourne.

Gaultier's fine and exquisite design was paired with the prestigious expertise of the House of Baccarat, where the unique bottles were crafted by three centuries of unparalleled craftsmanship and experience out of sparkling crystal.

Each bottle speaks directly to the inherent aesthetic in true purity with airy crystal bubbles and sparkling delicate droplets, allowing nothing to distract from the exquisite quality of Evian itself.

Each bottle will travel the world, seeing exhibits in prestigious cities to showcase their quality and design, before returning to France where they will be sold at a special charity auction raising money for RAMSAR, a non-for-profit organization working to preserve wetlands around the world, which Evian has been supporting for the past 10 years.

Evian has always been looking for new, luxurious ways to bring water to your dinner table and heighten your dining experience with elegantly presented and fashionably servable water. Now they take the next step to bottles worthy of the catwalk, with designs by world famous French designer Jean-Paul Gaultier.

For JustLuxe Kate Prihoda
Related Topics : News & Trends
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