News & Trends: The partnership between Swiss watchmaker, JeanRichard and legendary Italian motorcycle brand, MV Agusta, has created quite a buzz with the release of the highly-anticipated Brutale Chronoscope collection. Debuted at the prestigious David Orgell jewelry boutique in Beverly Hills on June 13, 2009, JeanRichard unveiled its latest watch, the Chronoscope MV Agusta Brutale, the wonder child born of the celebrated partnership.

Watch and motorcycle enthusiasts alike were at the event held on world-famous Rodeo Drive in Beverly Hills, California. To commemorate the unveiling, MV Agusta owners lined up over 50 of the impressive bikes along Rodeo Drive, and afterword, would drive out to Angeles Crest, one of the most scenic routes in Southern California in what would become the largest MV Agusta gathering to date in the United States.

In addition to revealing JeanRichard's latest achievement in timepiece manufacture, MV Agusta previewed its 2009 Brutale 1078 to the group of fans. For JeanRichard's new design, they took cues from MV Agusta's signature features such as the classic colors of the motorcycles and its subtle accents.

The dial of the Chronoscope MV Agusta Brutale is clad in carbon fiber, inspired by the motorcycle's dashboard, with the thin second hand and other accents in bright red and the face and watchband in black, the unmistakable colors of the MV Agusta brand.

MV Augusta, the world-renowned name in motorcycling holds 75 world championship titles and is known for the refinement and close attention to aesthetic appeal of its esteemed motorcycles. JeanRichard's partnership with the famous brand has produced a timepiece as dedicated to fine craftsmanship as the engineering titans.

The event in Beverly Hills marks the debut of a pairing of giants in their respective industries: legendary Italian motorcycle brand, MV Agusta, and expert in watch design and creation, JeanRichard. Their dedication to quality and precise execution of delicate technique bring both the Chronoscope MV Augusta Brutale and the 2009 Brutale 1078 into classes entirely their own.

For JustLuxe Kate Prihoda