Affordable Fashion Lines
Everyone knows that The Banana Republic owns The Gap, but did you know that luxury handbag authority, Coach, offers a less expensive brand, Poppy, geared toward a younger audience? This has become a common trend in today's fashion world, where luxury brands are offering more affordable lines geared toward a more frugal audience. Here are a few of the coolest subsidiary brands that we could find...
Unlisted Kenneth Cole by Kenneth Cole
Founded as a shoe company in the early 1980s, Kenneth Cole has grown to be more than just a shoe company. Kenneth Cole is now offering up social awareness campaigns along with its three lines with various price points to dress men, women and children from head to toe. The Kenneth Cole fashion and footwear empire includes Kenneth Cole New York, Kenneth Cole Reaction and Kenneth Cole Unlisted. The initial parent line, Kenneth Cole New York, has a range of stylish staples including jeans, jackets and loafer at prices from $60 to $795. The secondary line has become a favorite of fashionable closets, offering contemporary looks at prices from $35 to $395. But in the current economy, the best bet is Kenneth Cole Unlisted, which offers the clean classic looks of the Kenneth Cole parent lines at an affordable price range of $25 to $80.
Rive Gauche by YSL Yves Saint Laurent
The late fashion designer was more than slightly ahead of his time, being amongst the first couture designers to offer a ready-to-wear line, under the name Rive Gauche, which was also the name of the boutique where the pręt-a porter styles were sold, back in 1966. The Rive Gauche line has become nearly as popular as the original Yves Saint Laurent line. Over the years, Rive Gauche has been supervised by such fashion luminaries as Alber Elbaz, Tom Ford and Stefano Pilati. The brand continues to serve up the fashion staples that have made YSL a celebrated name in fashion, including bringing menswear to women in pantsuits, tuxedos and other touches.
Rachel Rachel Roy by Rachel Roy
Celebrity designer Rachel Roy has partnered with department store Macy's to create Rachel Rachel Roy. Mall shoppers will be able to enjoy the luxury designers urban looks at fashionably functional prices. The younger sister of the Rachel Roy collection is meant for a younger, more daring customer. Of the collaboration debuting this fall, Rachel says, "The Rachel Rachel Roy collection is the younger sister to the Rachel Roy collection so it is quite easy to put on a different hat and design for the younger customer. She is younger and a bit edgy and I can push her a bit in areas that I can't for the Rachel Roy customer."
Poppy by Coach
One of the most popular American luxury leather goods lines available is Coach. In an effort to maintain quality and luxury even in tough economic times, the favorite brand recently released Poppy, a secondary line that has Coach's history of quality, with a more affordable price point. Poppy is often heralded as "the little sister of Coach," thanks to its more young and fun aesthetic, filled with sparkles and metallics that manage to work on women of any age. According to Reed Krakoff, President and Executive Creative Director, "When designing Poppy I really wanted to explore who the Coach woman could be. With its bright colors, prints, sequins, and new fabrics, Poppy is a natural extension of the brand while simultaneously proving to be an exciting draw for new customers and age groups."
Miu Miu by Prada
Miu Miu is the more youthful extension from elite fashion house Prada. Taken from Miuccia Prada's nickname, the line debuted in 1992 and has continued to evolve ever since. Miu Miu combines the elegance of its Prada heritage with fun, feminine details that are always on the cutting edge. Miu Miu campaigns regularly feature Hollywood's youngest and brightest stars, including Katie Holmes, Lindsay Lohan and Maggie Gyllenhaal. Utilizing bright colors and fun silhouettes, each Miu Miu collection is as bold and unexpected as the woman who wears it.
Michael Michael Kors by Michael Kors
If you admire the simple luxury of Michael Kors, then you'll love the Michael Michael Kors line. Known for his stylish yet unfussy fashions, Michael Kors introduction of the Michael Michael Kors line brings luxury to everyday. Launched in Fall 2004, the Michael Michael Kors collection encompasses everything for the well dressed man or woman, from ready to wear, swimwear, accessories, handbags, small leather goods and shoes to tailored clothing as well as dress shirts and neckwear, not to mention timepieces and eyewear. The Michael Michael Kors line from the luxury sportswear-driven company allows men and women all over the globe to experience the Project Runway judge's luxurious aesthetic at a lower price point than the Michael Kors collection.
M Missoni by Missoni
Fashion house Missoni is celebrated for its elegant and colorful knitwear. For over 50 years, Missoni has been a family-run endeavor, founded by Tai and Rosita and now run by their children. In 1998 the premiere fashion house introduced M Missoni, a less expensive version of the house's notoriously well-crafted designs. True to its roots, M Missoni combines colors and fabrics in bold and innovative ways, while maintaining a grip on wearable silhouettes. The elegant ready to wear designs of M Missoni can be found in high-end malls and stores around the world.
DKNY by Donna Karan
Donna Karan Collection is the luxury line of designer Donna Karan. Since it arrived on the fashion scene, it has become a couture favorite of fashionistas, until its now omni-present DKNY became more widely available. DKNY seeks to bring the energy and flavor of New York style to the world. Rather than being just a quality line of clothes, DKNY represents an entire lifestyle. DKNY designs are perfect for the daily needs of the fashionable dressed, whether it's the perfect suit for the office, or the perfect pair of jeans for the weekend. No matter what your lifestyle, or where you live it, DKNY is sure to be a part of it.
Ed Hardy by Christian Audigier
If you own a pair of designer jeans, it likely has the imprint of Christian Audigier. The Frenc-born fashion icon has his fingers in the pies of a multitude of luxury brands including Ed Hardy®, Christian Audigier, SMET, Crystal Rock, C-Bar-A, Savoir Faire, Evel Knievel, Rock Fabulous, and Paco Chicano. The most often recognized is the Ed Hardy label, which has transformed the tattoo artwork of Don Ed Hardy into fashion forward designs found on t-shirts, tracksuits and more luxury casualwear. Ed Hardy merges rock n roll tattoo culture with luxury and has thus become a favorite of many, from celebrities to housewives.
AX Armani Exchange by Giorgio Armani
Giorgio Armani is one of the most popular designers in the world and has a multitude of offshoots from his initial collection, including AX Armani Exchange, Armani Jeans, Armani Casa, Emporio Armani and Armani Occhiali. Not to mention his frequent collaborations with other designers and his new range of hotels. AX Armani Exchange is the most affordable of all the Armani lines. Favored by older teens and adults who appreciate the line's focus on a casual and sexy look, the AX Armani Exchange is focused mainly on T-shirts, jeans, polos, and sports coats.