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More from LA BritWeek

More from LA BritWeek

Once again Jaguar made a notable appearance for LA’s BritWeek. This time it was at the Four Seasons Hotel in Beverly Hills where guests gathered for the BritWeek UK Trade & Investment Business Innovation Awards. “The event this evening is about celebrating the British business environment in California,” said Fiona Francois, HM Consul & Director (West Coast USA). “Tonight is about innovation and design. Jaguar fits into those categories – British design and technology and even the service you get.”

In usual fashion, the event started off with a cocktail hour where guests mingled and noshed on mini grilled cheese sandwiches, followed by a sit-down dinner and awards ceremony. During the dinner portion of the night, Jaguar’s pulse-pounding video montage featuring the all-new XJ had guests exhilarated by the site of the car. Another highlight of the evening was recognition of American Idol judge Simon Cowell. “Of course Simon Cowell is successful both here and in the UK, so he’s getting an award,” said Nigel Lythgoe, who presented Cowell with his honor. “Simon has revolutionized the entertainment space,” added Francois. “He’s iconic in both the U.K. and the U.S.”

Sharon Corrigan, Jaguar’s Vice President of Marketing, was also on hand to celebrate the event and the launch of the 2011 XJ. “This group of designers will appreciate the design and if they sit in it, they’ll love the inside of the car as well,” said Corrigan, who added that she can’t wait to get the XJ into showrooms and on the road. “It’s an all-new Jaguar— from the interior to the new engine."

If Jaguar’s participation at the overwhelmingly successful BritWeek events is any indication, the excitement surrounding the new XJ is certainly off to an accelerated start.

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The 2011 Jaguar XJ
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