 Arts & Culture: Cars are a symbol of individuality. They are a represent the feelings and personality of the driver. After all, a car buyer has hundreds, if not thousands, of options to choose from, so why do they choose the one they do? Because people want their car to be a representation of whom they are.
BMW has long been a symbol of luxury and sophistication. BMW strives to meet every client's needs and provides an extraordinary level of service. In the mid 1970's, BMW established the BMW Art Car. It combined top world-renowned artists with the beauty and elegance of BMW.
In 1975 Alexander Calder was asked by French racecar driver, Herve Poulain, to paint the BMW 3.0CSL. From there, several other contemporary artists were commissioned by BMW to add a very custom paint job to select beemers. Artists that have been given the honor of painting the BMW Arts Cars include: Robert Rauschenberg, Roy Lichtenstein, Frank Stella and well-known pop artist Andy Warhol. Later, Matazo Kaymaya, Esther Mahlangu and Michael Jagamara also got their paintbrushes wet in the 1990's when BMW became a global luxury automaker.
Recently, Finnish Artist Olafur Eliasson painted the BMW H2R hydrogen-fuel car, lending itself to an environmental and climate change painting theme. Eliasson's remarkable artwork has been on display in exhibitions at Pinakothek der Moderne in Munich and the San Francisco Museum of Modern Art.
Each of these amazing BMW Art Cars will be remembered for their amazing combination of luxury car and modern art. Over thirty years ago, BMW was the first auto company to have famous artists create custom paint jobs and they are still leading the way.
For LxM Carly Zinderman
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