Posted: Mar. 20th, 2009 | By JustLuxe TeamEditorial Staff
Arts & Culture: Chanel's quilted bag has become legendary. To celebrate, Chanel created a traveling exhibition showcasing 20 international designers take on the famous bag in a traveling exhibition in countries all over the world, including the United States, Asia and Europe.
Chanel's head designer, Karl Lagerfield, especially chose architect Zaha Hadid to create a special futuristic pavilion to display the different interpretations of the famous bag, which is spread throughout the world, just like fashion. According to a statement on the exhibit's official website, Karl Lagerfield says of Hadid, "She is the first architect to part with the all-dominating post-Bauhaus aesthetic. The value of her designs is similar to that of great poetry. The potential of her imagination is enormous."
Zaha Hadid created a unique showcase for 20 artists' interpretations of Chanel's iconic quilted bag. Stopping in major cities around the world, the mobile art unit was visited by over a 100,000 people. As the winner of the 2004 Pritzker Prize, Hadid is one of the top architects in the world. Hadid carefully integrates architecture with landscape and geology and combines nature with technology in her cutting-edge designs that push previous boundaries.
Hadid was a perfect match for Chanel's head designer Karl Lagerfield as he is continually taking the company in bold new directions and fusing fashion with other art forms and arenas. In each city, the container was taken apart and rebuilt to reflect Chanel and the surroundings of the city.
The Contemporary Art Container has been halted after being seen in only New York, Tokyo and Hong Kong, because "the image that such an event would have conveyed in the next cities would no longer have been in the spirit of the times," according to the official Chanel News site.
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