Arts & Culture: No, it's not French for "dumb American." It's the name of a publishing house and, more recently, a string of luxury book/gift boutiques popping up in places like Bergdorf Goodman (New York), Christie's (New York), Holt Renfrew (Toronto) and Quartier 206 (Berlin). Leave it to the French to turn books into a high-end commodity. If we're honest, though, we wouldn't pay $700 for a limited edition book by anyone-even if it were laced with gold-if it didn't come from France. That being said, consumers are scrambling to get their hands on the limited edition "Putman Style" book printed on beautiful paper, covered in fabric and packaged in black and white mosaic tile.
If that's too rich for your blood, Assouline has other items, like the handcrafted Vintage Crates ($395) that hold memoirs by fashion icons Chanel, Roberto Cavalli, Dior and Dolce & Gabanna, among others. In addition to books, Assouline is trying its hand at luxury gifts, available in Assouline boutiques (including 11 now open in Saks Fifth Avenue), and online at www.Assouline.com.
For LxM Amy Covington
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