Alongside Porsche’s current lineup of curvy cars will be items such as “Chronograph I,” the world’s first all-black timepiece and Porsche Design’s first product, introduced in 1972, which changed the watchmaking world forever and heralded a new minimalist aesthetic. Ditto the Porsche Design P’8478 sunglasses, the first modern interpretation of the classic aviator shape that instantly became a symbol of wealth and taste when first introduced in 1978, much like Porsche’s cars. With over 7 million pairs sold, they have since been copied by every designer on the planet.
The exhibition will also include rarities such as the sci-fi worthy “Alternative Motorcycle Concept” designed by the Studio in 1980 and even a grand piano, the Porsche of musical instruments, designed in 2003. To coincide with the anniversary a lavishly illustrated book titled "Porsche Design 40Y: The Book", celebrating the life and work of F.A. Porsche, will be published as well.