Home LifeStyle  Luxury Cars Report: Alfa Romeo Giulia Coming In 2012

Report: Alfa Romeo Giulia Coming In 2012

Posted: Oct. 3rd, 2009  |  By JustLuxe Team
RSS Syndicated News Email a Friend Suggest an Article Share Visit Website
Luxury Cars: Fans of Italian styling are anxiously awaiting Fiat and Alfa Romeo's return to the U.S. now that the alliance deal between the Italian auto giant and Chrysler has been signed. Late next year we will see the first of the Italian runabouts, the miniscule Fiat 500, and after that there are the Alfa Romeo MiTo and upcoming Milano hatchbacks, though neither of these vehicles has been confirmed.

The reason being is that Americans still haven't fully embraced the concept of the hatchback as a useful, practical vehicle for families, and nowhere is this truer than in the luxury segment. BMW and Mercedes-Benz both make premium small cars, but neither sells the hatch versions in the U.S. And so it appears Alfa Romeo may follow a similar line of business logic, with the latest reports indicating the Giulia sedan--a replacement to the European 159 (pictured)--may be the first high-volume Alfa Romeo to return to U.S. shores.

Alfa Romeo's CEO Sergio Cravero has revealed to Italian newspaper La Stampa that the Giulia will come in 2012. He went on to explain that smaller cars like the MiTo and upcoming Milano are better suited for European markets, so any U.S. return is likely to center around the successful launch of the larger Giulia sedan.

Large sedans typically have more headroom in their price, meaning more profitability per unit sold compared to small cars like the MiTo. In the currently still-depressed market and with the American intolerance for pricey small cars, the Giulia intro may be the smartest decision.

Furthermore, the new Giulia will ride on a platform shared with Chrysler for another sedan. The question, however, remains: how do Chrysler and Alfa Romeo build the car to share a platform while maintaining sufficiently independent brand identities while also being competitive in their segments and profitable at the same time?

Motor Authority
JustLuxe Contributor
Related Topics : Lifestyle News
Share on Facebook Share
See Next Article
Write a Story/Review about this topic

Post a Comment

 
Related Articles
Featured Contributor
The Daily MealThe Daily Meal
Tattoos. Rock star status. Late nights partying hard. Outlaw associations. It shouldn't be...
Read More | View Profile
The Best of Luxury
Event Calendar
Keeping Up with JustLuxe
Like Us on FacebookFollow Us on TwitterRSS Feeds
Sign Up for Our Newsletter!
Current News & Features
Kick Start Your NYE Resolutions With Juicepresso's Cold-Pressed Juicer
This Ultra Luxury Car Sharing Program Lets You Drive a Whip 100 Days of the Year
Ring in the New Year Aboard a 2014 Dyna 52 Yacht
Macallan Partners With Fashion Icon Mario Testino For New $3K Masters of Photography
Limited Edition Moët & Chandon Nectar Impérial Rosé Champagne is Covered in 22-Karat Gold Leopard Spots
Our Favorite Stars React to Their Golden Globe Nominations!
Canine Royalty Wants to Get Your Pooch Runway Ready!
Turn Your Home Into a Winter Wonderland With the Balsam Gazebo Candle
Nick Offerman Hilariously Schools Us On Fine Scotch Whisky in New Video Series
La Quinta Resort is Blown Away By JBF Rising Star Semi-Finalist Chef Ruiz in Taste of Waldorf Astoria
See the complete list

Best of Luxury

Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
View All Best of Luxury
LivingLuxe. Exclusive Deals and Luxury Brands. Learn More
JustLuxe Galleries presents Popular Photo Galleries
Meet Our Writers Become a Contributor
This Ultra Luxury Car Sharing Program Lets You Drive a Whip 100 Days of the Year
Mila Pantovich »
6 Killer New Cars Debuting at the LA Auto Show Right Now
JustLuxe Team »
See More Contributors
THINGS WE LIKE