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BCS Universal

February 19, 2009   

Clubs & Memberships: If you are traveling to London and looking for some extra special attention for yourself or a very important client, Business Concierge Services (BCS) are there to help.

While booking a suite at a luxury hotel is half the battle, BCS takes it one step further, making guests feel at home in the city, rather than like visitors.

Whatever special needs a VIP might have, whether it is privacy, quality or a feeling of home, BCS provides their clients with that extra special touch when in London.

Through special membership only packages, available at silver, gold and platinum levels, BCS provides their clients with:

  • Complimentary pick up and drop off
  • Dedicated Customer Relations Executives and Administrative Assistants
  • The Penthouse Lounge on the 21st floor of the Marble Arch Tower
  • Hot Desk facilities
  • Complimentary one hour use of a private work area on the first come first served basis
  • Members' rates on boardrooms, apartments and vehicles

    Most importantly, BCS provides their clients with a feeling of security and comfort, just like home, from the use of their prestigious vehicles, which whisk guests around the city, to their elegantly furnished living spaces.

    BCS co-founder Jacob Fonderson promises, "It became acutely apparent through our other business activities that there is a significant segment of the visitor market that demands discretion and personal service above anything else when visiting London. These are discerning individuals who do not want to feel like tourists or casual visitors when they stay - they want to feel that they already belong. Indeed, being made to feel at home when abroad is a key tenet of the BCS experience."

    From the special membership packages, BCS clients are awarded with superior services for all their business needs, from arranging special meetings in modern boardrooms, to special residential services in lavish apartments and personalized chauffeur services in the world's most exclusive vehicles.

    For LxM Carly Zinderman

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  • The Drivers Club by Jota Sport

    December 11, 2008   |   Contributor: Tom Hornsby

    Clubs & Memberships: What is it about men, statistics and cars? We can't so much as mention the word "Ferrari" without reeling off a barrage of Top Trumps telemetry lionizing Maranello's newest trinket. Arm chair enthusiasts, the lot of us.

    The hoarding of such mindless numbers however clouds an inconvenient truth; a machine is only ever as good as its master. An Aston Martin can be as quick as it likes from 0-60mph, but as long as Grandma's behind the wheel, it's unlikely we'll be hearing of any new lap records around the Nordschliefe.

    Sure, keeping it in a straight line shouldn't be a problem. And in this age of high-tech, sophisticated driver aids, most can tackle corners too. But proper drivers? Ones with the ability to experience the sheer, unadulterated, thrill of drifting their own supercar in a perfectly balanced, high-speed power slide through the apex of a corner, controlling the throttle with the precision of a trapeze artist? No. Thankfully though, help is at hand.

    The Drivers Club - is the brainchild of professional Le Mans and Porsche racing team Jota Sport and its aim is a simple one; to provide a bespoke motorsport schooling package for just a handful of clients each year.

    "Membership openings are extremely limited," says Sam Hancock, club founder and professional racing driver. "We try to offer the best of the best in terms of our training programmes and driving experiences and fewer members means that each individual can enjoy an utterly tailor-made service, without compromise."

    Of the lucky few to have sampled this highly exclusive, private driver training service, only a fraction are experienced racers. And while they may all share a common passion for motor sport and exquisite automobiles (many are indeed serious car collectors), they often vary in their preferred area of the sport and style of car that they wish to race.

    "It's quite natural," says Hancock. "Some have grown up on a diet of Formula 1 and the likes of Senna, Mansell and Prost and therefore are biased towards single-seaters and contemporary Formula 1 cars, whilst others perhaps prefer the world of sportscar and GT racing and would give their eye-teeth to race at Le Mans one day in the 24 Hours. Whatever the goal, be it in modern or historic racing machinery, we're here to make it happen and manage every single step of the programme along the way."

    The Drivers Club suggests that anyone - even if they have little or no circuit driving experience - can be groomed to compete in a world-class sporting event such as Le Mans. "Absolutely," says Hancock, a former Le Mans Series Champion himself. "And it doesn?t have to take that long either. We have a member at the moment who a little over a year ago had never even visited a racing circuit. He's an incredibly successful businessman, very driven, very determined and fancied a new challenge. With our help he won a race on his debut weekend earlier this year and has gone on to record pole positions and many podiums since. In fact, his progress has been astonishing and he?s bang on track to make a highly competitive Le Mans debut in 2011."

    It seems that the training technologies used by the Club's hand-picked team of coaches are partly responsible for such rapid driver development and are an example of the benefit of the club being masterminded by a current, world-class professional race team, as Hancock explains; "Every single training vehicle we use carries cutting-edge data logging systems, equivalent to and in some cases even better than those we use on our Le Mans and Porsche Supercup race cars. We then pair this up with high quality onboard video cameras and helmet radio systems which allow the driver to speak to his coach and vice versa and the result is that we see everything - there is nowhere for those bad habits to hide."

    F1 and Le Mans, gadgets and gizmos; sounds great, but what does it cost? As a starting point The Drivers Club offers private membership taster days for £5,000 during which you'll get to experience three or four types of vehicle from a single-seater Formula Renault, a fully race-prepared Radical SR3 reminiscent of a Le Mans prototype, and the extraordinary Koenigsegg CCR supercar capable of well over 200mph. "We try to provide a taste of different types of machinery to help you decide which direction you might pursue with your longer-term training programme," adds Sam. "Even as a one-off gift it's an extraordinary day out; a private circuit, a private coach, a whole team of uniformed mechanics, trucks and support equipment there for you and you alone? it's the true professional racing driver experience."

    From there the price steepens depending on the content of your preferred programme. For an intensive fifty days per-year of training and racing at an entry level of the sport, expect to spend upwards of £50,000 and quadruple that for

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    Red Butler Elite Club: A Luxury Lifestyle Enhancer

    November 04, 2008   |   Contributor: James Rothaar

    Luxury Concierge: According to an article recently published by SmartMoney.com titled "10 Things Millionaires Won't Tell You," the fourth point of the piece reads: "I have a concierge for everything." The popularity of specialized concierge services is rapidly rising. The premium services fill a gap for people who spend so much time managing their lives they need a little help keeping that extra-special style for themselves. Requests for such services run the gamut from personal- to business-related needs, such as finding tickets for special events, booking dinner reservations, making travel plans, or personal shopping are some of the basic arrangements. However, fulfilling many of the requests requires special expertise or know-how, and this is where these services are absolutely priceless.

    Red Butler, a pioneering firm of this VIP special-services industry, is taking concierge and personal-assistant services to the next level with its Red Butler Elite Club. The organization is transcending into an online luxury lifestyle club that provides exclusive support services to its members. The company currently has a Basic, a Plus, and a VIP plan, where members receive assistance up to a specific number of requests. Elite-status members have no limits on submitting requests.

    "The Elite membership is not a service or a product. It is a philosophy; it is a metamorphosis; it is life illuminated," said Daniel Abas, CEO and founder of Red Butler. "Our exclusive Elite community is composed of lifestyle entrepreneurs looking to catapult the quality of their lifestyles. Day in and day out, people work hard to reach something, someone, a title, a number or a goal. With that struggle, it is easy to lose focus and the spectrum of experiences that this world has to offer. The Elite membership offers balance, it imposes a luxurious lifestyle change to realize your full potential."

    Red Butler has teamed with motivational expert Anthony Robbins to provide Elite members with a personal life coach with monthly sessions. Lifestyle enrichment also is offered in the form of five complimentary lessons to members in the activity of their choice. Learn how to play a musical instrument; take a few golf or tennis lessons; get counseling on home décor issues from an interior designer. The options are as divergent as a member's imagination. Just ask.

    There is an annual VIP soiree and various social networking opportunities held at fine restaurants, upscale hotels, and other private locations year round. Card-carrying Elite members receive special perks and priority seating in world-renowned restaurants and lounges. Additionally, Elite patrons can also have multiple users access account privileges for an additional upgrade.

    Red Butler's excellence in delivery of personal services has been chronicled by such notables as CBS.com, the Los Angeles Times, Entrepreneur, and Maxim magazines. Red Butler simply makes it easier to live a fuller luxury lifestyle. Whatever they think of next, it likely will become an industry standard.

    For more information, visit www.RedButler.com.

    For LxM James Rothaar

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    Magnolia Private Residence Club Opens

    November 03, 2008   

    Residence Clubs: The Magnolia Private Residence Club offers families the chance to have a luxury vacation home at an affordable price.

    Magnolia Private Residence Club is from the Axiom Capital Group, LLC of Destin, FL and their partners, consultant DCP International, who developed the residence club concept in 1992 with the Deer Valley Club at the prestigious Deer Valley Resort in Utah.

    The newly opened Magnolia Private Residence Club is located on coastal Highway 30-A, an area of Florida's panhandle between Destin and Panama City Beach, close to major airports servicing both the United States and Canada. It allows families to partially own a luxurious vacation home at a reasonable price. For example, a well- furnished, three-bedroom residence is just $159,000 for a one-eighth share.

    "We're thrilled to have Magnolia open for the New Year," says developer Alan O'Neal. "Despite the economy, we've seen considerable interest from prospective buyers who have been eagerly awaiting the Club's completion. We now have a spectacular finished product and are welcoming visitors for preview stays."

    The property is set on white-sand beaches with beautiful water surroundings, and special services and amenities suited for families. Some of the amenities include:

  • Spacious 3 bedroom accommodations
  • Concierge service
  • Grocery delivery before guests arrival
  • Fitness center, complete with sauna, steam room, and massage room
  • Rooftop deck with heated pool, jetted spa, and two commercial grade grills
  • Club special services: beach cruiser bicycles, beach accoutrements deliveries
  • Owner's lounge with outstanding views
  • Daily housekeeping

    Owners at Magnolia Private Residence Club are allowed to visit their beachfront property as often as they wish, according to Club reservation policies.

    For families looking for an affordable way to get away in the current financial climate, a partial ownership in the Magnolia Private Residence Club is a great solution.

    For LxM Carly Zinderman

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    Pezula Group Raises Private Island in Seychelles

    July 11, 2008   

    Destination Club: The tremendous success of the Pezula Private Resort & Residence Club has spurred the award-winning Pezula Group to add another development to its portfolio of elite properties. The Pezula Private Island & Residence Club is the outfit's second project in South Africa. The enclave of affluent will feature 10 four-bedroom residences filled with five-star-resort amenities located on an 18-acre private island on the Indian Ocean in the Seychelles.

    Each residence will have a butler and a housekeeper along with its own private beach, private pool, and large outside terrace. With only 10 houses, the maximum number of people staying at the residence club at anytime will be 80 guests. Members of the Pezula Private Island & Residence Club can enjoy up to 21 days annually on this tropical island paradise. Helicopter and boating services also will be available to guests. Additionally, members will have access to the Pezula Portfolio of International Residences.

    The Pezula Portfolio is made up of various luxury destinations ranging from world-class American ski resorts to exotic island locations to residences on championship golf courses to picturesque country retreats in France and Italy.

    However, if you snooze, you lose, as it only took eight weeks for the Pezula Private Resort & Residence Club to completely sell out.

    Written by the staff writers of JustLuxe.com

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    Ritz-Carlton Club and Residences: Full-or Part-Time

    May 12, 2008   

    Luxury Residence Clubs: The Ritz-Carlton Club Residences is seeking members with the urge to splurge, indulge and totally submerge themselves into a world of 24/7 ecstasy offered in a manner to which only this venerable organization can deliver. Year-round residences or fractional ownerships are available in such stellar locales as Colorado, Florida, California, Hawaii and the Cayman Islands just to name a few. Imagine a permanent or second home year round complete with the full-services of the Ritz-Carlton. It is a plethora of pleasure unlike any other form or opulence known to those demanding the best of best in luxury vacationing or residency.

    South Beach of Miami, Florida, is the latest location to be added to the illustrious roster of hotspots. The location is being developed at the site of Miami Beach's historic Seville Beach Hotel. It will offer 89 whole-ownership residences and 45 fractional-club residences. The beachfront property offers all the comforts of living full- or part-time with the legendary, personalized services and amenities of the Ritz-Carlton. Planned residential amenities include dedicated concierge service, in-residence gourmet dining, a state-of-the-art fitness facility and full-service spa, and children's activities. Residences will range in size from 941 to 7,300 square feet and feature magnificent ocean and city views. Prices begin at the low $900,000s, and the projected completion date is November 2008.

    Members have the opportunity to access their home club or other Ritz-Carlton clubs through reciprocal-usage privileges. Members also can utilize additional time if available.

    For LxM James Rothaar

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    Destination Clubs: Solstice of Cabo

    April 22, 2008   

    Luxury Vacations: You thought you had it all figured out. Now we're going to throw a wrench in your vacation plans and give you even more options. Solstice, the private residence and exclusive destination club that's been getting all sorts of press attention, has raised the bar for luxury vacations. With a portfolio of properties ranging in value between $4-5 million, your vacations will take on new meaning. With each room filled with only the best designer furniture, luxury vehicles at your disposal, live-in staff, and a member-to-property ratio of 6:1, you're guaranteed privacy and the most luxurious vacation.

    An example of Solstice's high-caliber properties is Casa Estrellas, which means "house of stars". Located in Cabo San Lucas this 6,500-square-foot estate is a masterpiece of design and style. Nestled among the gated Pedegra Estates, you'll find 5 bedrooms, 6.5 baths, a gourmet kitchen, Jacuzzi, swimming pool, satellite TV, billiard table, and a gorgeous winding staircase to your own private beach.

    If urban is more your style Solstice offers an 18th century Parisian apartment - truly pied-a-terre. Located steps away from the Seine and Notre Dame, this history-rich retreat has a master bedroom, guest room, salon and dining room, fireplace, study, and all the expected modern comforts-not to mention it's steps away from some of the world's best shopping and cuisine. The best part is that you actually can choose which breathtaking, luxury property where you'd like to stay. The cost to participate in the destination club depends on the amount of time you want to commit to rest and relaxation. You pay an upfront deposit, which is partially refundable upon resignation, and annual dues-much like a country club. The difference is you'll take your tea seaside in Cabo San Lucas.

    For LxM Amy Covington

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    One Key: A New Kind of Travel

    March 10, 2008   

    Destination Clubs: Wouldn't it be nice if you arrived at your vacation destination and everything was taken care of for you -- from limousine transfers, yachting reservations and ski equipment fittings to groceries, massages and an in-room chef? One Key offers members the vacation of a lifetime where every attention to detail is not only considered but met.

    "I opened the Boston office of Marquis Jet and created a similar model with One Key," said Jay Sapovits, founder and chief executive officer of One Key. "I found there was a real gap in the marketplace with what resorts did and it's entirely different than plunking down hundreds of thousands of dollars to access luxury homes. Vacation rentals are like charter jets in that the experience is scary at first for most if they have never done it before."

    Whether you are looking for an escape to a private beach or prefer a snowy winter ski getaway, One Key offers an array of properties throughout the world. You may select a weekend escape or you can go for the travel the world package, it's all up to you.

    "Our concept is entirely different," Sapovits said. "We go to luxury destinations that qualify by our inspection of certain criteria, which takes the guess work out of vacation rentals. We put on top a service layer to assist the guest with vacation planning, stocking the fridge, coordinating restaurant reservations or airport rentals and everything is complete for their stay."

    There are three levels of membership, beginning at 15 One Key Nights for $39,900. The second level includes 25 One Key Nights for $59,900 and the third level includes 45 One Key Nights for $99,900. Popular beach destinations include Los Cabos, Mexico, St. Barth, Turks & Caicos, and Harbour Island in the Bahamas. Ski homes are located in Deer Valley, Utah, Telluride, Colorado, Stowe, Vermont, Aspen and many other locations.

    "When determining our destinations, we see where people with private jets travel and since we don't own the homes, we work with our members to find the perfect destination," he said. "We have 100 clients with 32 destinations and more than 500 homes. We are working now to put Jackson Hole in our portfolio along with London, Paris and St. Mortiz."

    The nights are debited from your membership based on the length of your vacation, the size of home and seasonality.

    With the recent difficult economy, Sapovits remains committed to providing the best service and properties for his clients. "We have been working really hard to build our pipeline," he said. "People are typically in holding patterns for making big decisions but our service is like a debit card format starting with a minimum investment of $40,000. It's not like a destination club where there is far more risk involved. The economy is challenging and some people feel less rich but no one is so hurt that they are not reinvesting back into their family. They are just finding ways to do it. For example, instead of going to Colorado for a ski trip, they are driving to Stowe for the weekend."

    Now, the only thing missing is your travel date.

    For more information, call (508) 337-0060 or visit www.onekeyworld.com.

    For LxM Kellie K. Speed

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    The Latest Luxury Trend

    January 07, 2008   

    Fractional Ownership: The "want-it-all, want-it-now" generation is moving away from the more traditional methods of obtaining the accepted societal demonstrations of wealth-luxury vehicles, exclusive vacation properties and private aviation, amongst others. They still aspire to such end-user heights, but it is not simply a case of blind purchasing to satisfy consumer desires, but look to balance their spending between experiential reward, financial outlay and, most topically, environmental impact.

    This shift has created a consumer breed referred to by trend-watching gurus as "transumers" or "fractional lifers." This group values not the actual full ownership of goods, but instead focus on the experiences that those goods can provide and the short-term reward, leading to the rapid rise in popularity of fractional ownership.

    Fractional ownership and asset sharing gives you an ideal way to get the most out of your investment by purchasing only the shares or time you require from an asset. All other aspects are split - both the benefits and the costs, amongst a limited number of Shareholders or Members. Fractional ownership means you physically own a percentage of the asset until you decide to sell.

    To take ownership of a luxury yacht as a simple example- the purchase and ownership costs of running a yacht are terribly high and one would only get enjoy the more pleasurable side of ownership- actually using your yacht- a handful of times per year. So why not split the cost between a number of people and share the downsides of ownership without sacrificing the time you get at sea?

    Other fractionals that do not lend themselves traditionally to fractional ownership and instead offer club membership based asset sharing schemes include luxury goods from designer handbags to £150k+ supercars for a fixed annual cost. Supercar club membership for instance negates the issue of lengthy waiting lists, running costs and depreciation but still sees you behind the wheel of the world's most desirable cars without the financial guesswork.

    Although broader acceptance of fractional ownership is only just filtering into the daily life of many consumers already for some fractional lifers fractional ownership is, as the appellation suggests, a way of life.

    By Aaron Weddell
    Editor Fractional Life
    JustLuxe Contributor

    Fractional Life is an exciting new web brand which gives you the inside track on what's happening in the current fractional marketplace. www.fractionallife.com

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    Drive it Home. This is No Ordinary Private Club.

    December 11, 2007   

    Destination Clubs: A million dollars isn't what it used to be, especially when it comes to real estate. These days, a vacation home in a respectable golf community runs close to that amount, and after throwing down the typical six-figure down payment, maintenance costs, taxes and security concerns still must be addressed. Second-home ownership- what a pain.

    While the high net worth individual is confronted everyday with a myriad of luxury travel opportunities, the newest trend within the second home industry is purchasing ownership in a destination club or fractional residence. A relatively new concept, destination clubs & fractional residences have created a more appealing second-home alternative for devout golfers, globetrotters and worldly aficionados who don't want to be pigeonholed into a single country club membership or single vacation home situation.

    Not surprisingly, one of the most popular hobbies enjoyed by this group of jet-setters is golfing and while almost all destination clubs offer stunning, multi-million dollar residences, they often lack the emotional tipping point desired by these avid golfers - the ultimate player's experience. The Markers therefore took it upon themselves to indulge this breed of golf purists, offering the most desirable of accommodations in the world's most glorious golf settings.

    Destination club memberships and fractional residences ownership is the way to go: travel anywhere, at anytime, in luxury and style and without the obligations of homeownership. And at a fraction of the cost. Unlike time shares, these destination clubs and fractional opportunities offer unparalleled hospitality and concierge services, cuisine, world-class golf experiences and access anytime you wish. With private destination clubs like The Markers, you're free to wander the world, discover its unique secrets and live in luxury in the most desirable golf locations on the planet without any of the hassle ownership entails.

    Outside of offering lavish retreats with unparalleled services, clubs such as The Markers offer members the most high-tech, latest equipment from Ping, Taylor-made, Callaway, Titleist and more with four sets of demo clubs in each residence. The lavish homes also offer unique golf components. For example, the Scottsdale Residence at Troon North is near the Ping factory where members experience a custom club fitting from the same team that fits the Tour Professionals! Additionally, Markers members enjoy cart-fee only access to over 200 private country clubs in 38 states. Not only that, David Marr III, Golf Channel announcer, hosted seven Markers members at his home club in Long Island - clearly, not an experience you'll find just anywhere.


    By Mitch Brinton
    Co-Founder & Executive Director
    The Markers
    www.themarkersclub.com

    JustLuxe Contributor

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    Exclusive Resorts, Exclusive Rights

    October 09, 2007   

    Residence Clubs: Whether it's an African safari, an Italian siesta or a winter retreat on the slopes, Exclusive Resorts, is designed for those who prefer to keep their options open. As the leader of the destination club industry, Exclusive Resorts is becoming the preferred way for affluent families to vacation.

    The club offers its member's exclusive access to the most sought after destinations around the globe. The portfolio of luxury residences is valued at an unprecedented $1 billion, with each vacation home averaging approximately $3 million. Members are afforded the luxuries and amenities of a five-star resort all within the comforts of their own private vacation home. Unlike a timeshare, members can take advantage of the club's concierge service and expect the same preferential treatment as they would receive from an esteemed country club.


    Launch Exclusive Resorts' Slideshow

    Exclusive Resorts eliminates the hassles of owning a second home (like upkeep when you're away), the limitations of fractional real estate ownership (like sharing your home with other fractional owners and working around their schedules), and the uncertainties of renting at an unfamiliar property.



    Exclusive Resorts' members can choose from amazing beachfront properties, ski-in/ski-out condos, and more, plus enjoy access to championship golf courses and five-star spas. Chances are, if you want to go there, Exclusive Resorts has the perfect place for you to stay. Crave the mountain air? Prefer a sandy beach? How about the bright city lights or a cruise?

    For less than most people pay for one vacation home, you could have the world at your fingertips. Elite Members pay a one-time $395,000 membership fee, plus annual dues. This plan was designed for members who need flexibility, and includes 45 days and priority access on holidays. Executive Members pay a one-time $295,000 fee, which entitles you to 25 days plus priority access on holidays other than Christmas and New Year's. Affiliate Members pay a one-time $195,000 and is ideal for members who have less time to vacation. The Affiliate plan offers 15 days of glorious vacation time. To learn more visit the Exclusive Resorts' Web site.


    For LxM Amy Covington

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    Destination Cellars: A Wine Lover's Escape

    August 06, 2007   

    Luxury Destination Clubs: Interested in touring a private estate to learn about the makings of a fine Brunello and later staying the evening at a private home in Tuscany complete with an intimate Tuscan dinner? Then perhaps a membership to Destination Cellars is in order.

    Destination Cellars, which opened just over a year ago, is the first and only luxury destination club partnered with American Express Travel to offer affluent wine, food and travel enthusiasts personalized access to prestigious winery properties around the world.

    LAUNCH SLIDESHOW

    "Memberships start at $15,000, which includes five experiences at any of the wineries we are partners with around the world," said David M. Keuhner, founder and CEO of the Virginia based company.

    "We have more than 25 members and are partners with about 70 family-run estate properties in everywhere from Australia and France to New Zealand, Portugal and Spain. Our members are a mixture of professionals who have an avid interest in wine and the means to do this, and also those who are at a point in their lives where they want to learn more and get experience about wine. People see this as a once in a lifetime opportunity as well as an education process."

    Individual and corporate club members enjoy tailored experiences including everything from intimate tastings and fine dining to cave exploration and biodynamic seminars.

    "We sell not only experiences but memories to our members," Keuhner said.

    We have a mix of corporate members for executives and employee incentives where we become your wine and travel consultant. We have certain member profiles they need to fill out so we can learn as much as we can about our members like when their birthdays are, if they are married, number of kids, etc. We cater to their needs with a reservoir of experiences."

    Keuhner had been in the restaurant industry for several years when he came up with the idea of Destination Cellars.

    "I used to be the general manager at Ruth's Chris Steakhouse in Washington, DC and it was there that I took a passion to the grape," Keuhner said.

    My uncle used to be the sommelier at the 21 Club in New York and a light bulb went off about 11 years ago. I worked for three startup companies after Ruth's Chris and each was affiliated with the restaurant industry so I was able to keep close ties in the industry and my appreciation and education with wine continued to grow. I came up with the idea when my wife and I decided to go to Napa Valley. I wanted to do something private and intimate with my wife and because I didn't have strong ties to the industry and wasn't a big purchaser, I received a really cold reception from the winery that I went to. I wanted to sit down with the winemaker and since I was just coming in to have a good time and not buy a lot of wine, they didn't have any interest. I was somewhat shocked and turned off by this experience but knew there must be others out there wanting the same experience as me."

    While Napa and Sonoma Valleys are certainly known for their wine tastings, the experiences are not private.

    "I know there are tasting rooms all over Napa where you can share your experience with a lot of people and experience what wine tastes like but there was nothing available for an exclusive experience," Keuhner said.

    I came back and researched both the wine market and consumer side to find out what they wanted. I wanted to have wineries involved within a network that would be held in high regard and of the same caliber around the world."

    Keuhner's research determined that the consumers wanted to be seen on a personal level.

    "They wanted to be known as Mr. and Mrs. Smith and were looking for a unique experience," he said.

    We needed to secure companies that we wanted to partner with to allow member access. We then traveled around the world securing these partnerships. One corporate member just got back two weeks ago from Napa Valley where he went with his girlfriend. I had the 24-hour curveball thrown when he said he wanted to get engaged. There is a place called Fisher Vineyards with a view of Sonoma on one side and Napa on the other. They had a table set up on top of a mountain where they had a tiki umbrella where they had dinner literally on top of the world. The couple was offered a private ble

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