Clubs & Memberships: Luxury travelers look for the launch of Air Platinum Club, a new concept in private air travel coming in July.

The exclusive members-only club allows travelers to experience private air travel in a whole new way.

Air Platinum Club founder and CEO, Mickael Cohen, has been a part of the private air industry since 2001. He says, "Private air travel is here to stay. It is efficient and practical. Air Platinum Club goes a step further -- we provide the kind of personalized services and amenities on an exclusive membership basis that makes the entire travel experience truly premium and stress-free, while still delivering value to the bottom-line."

In addition to Gulfstream GIV SP corporate jets that can accommodate up to 12 people on flights as long as 10 hours, the Miami-based company also provides other luxury amenities for its clients when they are in the region.

These include:

Luxury watercraft: Lazzara LSX Quad 75 which accommodates up to 16 people for a day trip and the Doral Alegria 50', which can comfortably accommodate 10 people on a day trip.

Chauffeur service in the club's Rolls Royce Phantom or Cadillac Escalade ESV

A choice of self-drive exotic sports cars, including: Ferrari F430 Scuderia, Lamborghini LP 560 Spider, Audi R8 V10, Mercedes SL 65 Black Series, Aston Martin DBS, Bentley Continental GTC and more

Beachfront condos

Personal concierge service

Premium travel in the Air Platinum Club includes:

Morning and evening round-trip jet service between major city pairs in the continental U.S.

Transatlantic flights to Paris from any major U.S. city

Facilitates all additional transportation needs for members in any given destination

Prices of the Air Platinum Club are well below standard charter rates and include more services and benefits. Membership is often on a tiered plan, offering different levels to meet different travel needs. As a nod to the customer, Air Platinum is also offering a Founder's Program for those who join during their inaugural month. Members of the Founder's Program will enjoy 10 percent free flight time.

Additional privileges can also be purchased for additional fees, including:

Helicopter service for connecting flights at major airports

Gourmet service onboard, including meal requests

Access to conference and relaxation rooms at major airports

As a member, not only do you not have to worry about connecting flights and transportation arrangements, they also have the ability to fly in true VIP style. Air Platinum Club takes care of your luggage and check-in requirements. Not only that, but guests need arrive only a mere 30 minutes before departure.

Once aboard, kick back and enjoy the plane's fully reclining seats, flat-screen televisions, sofas, desks, club tables, galleys and large windows and personal attention from your hostess.

If you're a frequent traveler, Air Platinum Club can help you enjoy getting there as much as your final destination.

For JustLuxe Carly Zinderman