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Christie's First Online-Exclusive Wine Sale Totals More than $819k

Posted: Aug. 24th, 2012 | Comments 3 | Make a Comment

Photo Courtesy of Christie's
Signature Cellars, Christie’s first online-exclusive sale of fine and rare wines totaled $819,715. The auction house reported that 88 percent of the lots sold and that the most expensive item was a dozen bottles of 1982 Château Lafite-Rothschild that sold for $42,350 to a private collector.

All activity surrounding this two-week auction was done completely online. It was the first in a series of upcoming online-only auctions that will run parallel to live auctions in sales rooms.

Signature Cellars is the next step for online-only sales events. The format has been tested twice this year with online-only sale pilots with The Collection of Elizabeth Taylor and a spring charity auction of handbags by Herm?s.
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3 Comments on this Article

Sherlyn Howard commented on December 14, 2012

Hi, this is good information online wine sales. it's giving the nice information about online wine sales. I like it, your blog. If you want more info please visit: - online wine sales

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James Rothaar commented on August 27, 2012

Wine is just one of the categories for Christie's planned online activities. The auctioneer is increasing its overall activities on the Internet. Parts of the Elizabeth Taylor Complete Collection were online-only events that ran parallel to auctions occurring live in sales rooms. Marketing-wise, the company is a forward-thinking entity.

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vision20 commented on August 26, 2012

Interesting to see that Christie's is moving into the online wine auction market.

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