Photo Courtesy of Ketel One
JustLuxe: What do you feel is one of the most important parts of your job?
Bob Nolet: Going to the bars and creating relationships with bartenders. I’m not a cocktail expert, but the bartender is. By asking them to create something, I get to see the bartenders’ passion for Ketel One vodka and can both experience and drink new innovative and exciting cocktails from around the world. The base liquid is important in any cocktail and our vodka has a long smooth finish, which bartenders are excited about using in their own creations.
JL: Have you found the speakeasy and mixology trends from the United States to have influenced Ketel One sales or use?
BN: Ketel One has a history; a story. Having been around during Prohibition in the United States, the speakeasy is part of our history. Speakeasy-style bars in the US often use our product, as it was available during the era and continues to mix well with contemporary ingredients.