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New Ultra-Premium Maurice Vendôme Champagne Makes Its American Debut

champagne

Photos Credit: Prodiguer Brands

Tastemakers behind the world’s most expensive Champagne continue to break boundaries, introducing bottle after bottle of supremely luxe bubbly. Prodiguer Brands (which privately develops and markets many of the world’s finest, award-winning wines and spirits) has just introduced its newest offering, Champagne Maurice Vendôme, which is now exclusively available in the United States marketplace.

This latest one that I have personally had the extreme fortune of sipping and savoring, furthers the company’s extraordinary and revered portfolio of premium ultra-grade beverage brands specifically tailored for the global luxury market to meet evolving consumer desires and tastes. “This rare Grand Cru Réserve Blanc de Blancs Champagne represents over 100 years of combined experience, expertise and leadership by our team and the Maurice Vendôme wine grower," remarks Prodiguer Brands’ Managing Partner and Sommelier, Noel Shu. "Housed within the beautiful village of Oger in the Côte des Blancs region, Champagne Maurice Vendôme has ancestral ties dating back to the French Revolution. It’s an exquisite Champagne that benefits from Oger’s rich soils that provide the perfect setting for luxury winemaking.”

champagne

Using 100 percent rated rare Grand Cru grapes and a limited annual production, Maurice Vendôme offers an exquisite experience of luxurious quality and exclusivity. “The caliber and excellence of this rare Grand Cru Réserve Blanc de Blancs Champagne is uncompromised, further entrenching Maurice Vendôme as ‘a timeless luxury’,” says Prodiguer Brands’ Founder, Shammi Shinh.

Champagne is usually created with the combination of three different types of grapes (Chardonnay, Pinot Meunier and Pinot Noir), but, Champagne Maurice Vendôme (which ranges in price from $190 to $450 depending on bottle size) uses exclusively 100 percent Chardonnay to create a unique Blanc de Blancs luxury cuvée. Prodiguer reports that each Chardonnay grape is delicately handpicked from the finest vineyards in Champagne country and then pressed to release their first juice.

Prodiguer Brands is far from a one hit wonder, but instead, they are a revered industry veteran with a prestigious pedigree. In fact, Shinh and the company gained much notoriety for developing and facilitating the record-breaking sale of the most expensive single bottle of Champagne in the world, a limited edition bottle that sold for a staggering $2 million in 2013. 

champagne

Also in the Prodiguer Brands’ preeminent portfolio is JULIET Immaculate Vodka, which is the world’s first “Immaculate”-graded vodka, meaning that it's ranked above other premium, super-premium and even ultra-premium brands. Notably, this “Immaculate” rank was actually created by Prodiguer Brands, and is a grade now recognized and accepted by industry professionals worldwide. Upon its official launch in Monte Carlo in 2014 during the Formula One Grand Prix weekend at the Ermanno Palace Penthouse, this luxury vodka subsequently appeared at a multitude of A-list events in key regions around the world, including New York City, Barcelona, Paris, Sweden and London. At that time, the brand released a range of Collector’s Edition bottles featuring artwork from renowned NYC-based artist Sue Tsai based around the F1 and the Brazil World Cup 2014.

champagne

“Prodiguer Brands expressly separated JULIET from competitors by creating a vodka using a boutique production process to ensure the highest quality vodka that boasts seven distinct unique selling propositions,” notes Noel Shu, who continued on to describe each. “For one, the vodka weighs in at 43 percent alcohol volume (is 86 proof), and is only distilled a single time. As the vodka is handcrafted in small batches and great care is taken to prevent impurities from entering at any point in the process, the result is an impeccably pure vodka that does not need to be distilled multiple times. In addition, the vodka is gluten free—by using high quality sugar beet that the brand ferments in-house, gluten is avoided entirely. The sweetness of the sugar beet also levels out the strong 43 percent alcohol volume, leaving pleasant smooth vanilla notes. Moreover, the vodka does not require any additional filtration as it is purified in copper pot stills during the distillation process and, packaging-wise, it uses wood top natural corks and tin foil capsules to exemplify the brand’s approach to using natural, non-toxic and renewable materials.”

Prodiguer Brands recently revealed that this year they will be releasing what they hope will be one of the world’s finest rosé offerings in the U.S. market: the highly anticipated SIA Rosé. Notably, even amid the anticipation of the Prodiguer Brands launch activity up ahead, fortunately we can all kick back right now with a baroque bottle of Maurice Vendôme, one of the world’s finest Champagnes that’s sure to impress even the most persnickety palate.

Merilee Kern

Forbes Business Council Member Merilee Kern, MBA is an internationally-regarded brand analyst, strategist and futurist who reports on noteworthy industry change makers, movers, shakers and innovators across all categories, both B2C and B2B. This includes field experts and thought leaders, brands, products, services, destinations and events. Merilee is Founder, Executive Editor and Producer of “T...(Read More)

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