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Senior Staff Writer | JustLuxe

Iceberg Shortage Challenging Iceberg Vodka

Aug. 16th, 2010 | Comments 0 | Make a Comment   
Food & Spirits: Iceberg Vodka, based out of St. John's, Newfoundland uses incredibly pure water sourced from local icebergs. With climate change, fishermen have had a hard time harvesting the iceberg water, thanks to warming water temperatures.

"This has been a lean year for icebergs," said Frank Heaps, CEO of Iceberg Vodka. "Our product's exceptional smoothness and taste is very much a result of the iceberg water, which comes from icebergs formed 12,000 years ago, when mother nature was still a virgin. If they cannot be found near St. John's where the product is made we are forced to go further afield to find them."

Right now, Iceberg Vodka is harvesting water from icebergs offshore of Labrador and has gone as far as Greenland for water sources.

"The reason that icebergs are so important for Iceberg Vodka is more than just the name. Technically speaking, tap water, which many spirits are made with, typically contains 200-300 of impurities while water from icebergs contains just .04 ppm," Heaps explains.

The changing weather patterns are causing icebergs to mostly abandon their southerly journey past Newfoundland through "Iceberg Alley."
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