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Carly Zinderman View Profile
Senior Staff Writer | JustLuxe
Website: www.justluxe.com
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Vibranz: Kombucha Tea Makes a Come Back

Posted: Aug. 31st, 2010 | Comments 0 | Make a Comment
    
Food & Spirits: For a while kombucha tea was the new "it" drink, a celebrity favorite and omnipresent on health blogs throughout the web. Then the scandal came and it was discovered that the secret behind the feeling of well-being that kombucha drinkers experienced was due to alcohol content. But the good news is that kombucha is making a comeback and celebrities like Lindsay Lohan will soon be able to get their fix.

Kombucha Tea is a raw, organic, probiotic beverage, said to be key in metabolic balancing and detoxification. California-based Vibranz is amongst the first kombucha brands to be getting their products back on the supermarket shelves thanks to Vibranz co-founder David Cordtz, who has more than 30 years of winemaking experience. The background in winemaking enabled him to know how to reduce alcohol levels without pasteurizing his product.

"Our expert team succeeded in using their prior knowledge of winemaking to achieve a very low alcohol content while maintaining our position as a great-tasting, unpasteurized probiotic beverage," said Vibranz President and Co-Founder Kathy Taylor.

Vibranz Kombucha Teas retail between $4.69 and $3.89 and are available in eight distinctive flavors: Original, Blood Orange, Chai, Ginger, Lemon-Ginger, Peach-Passionfruit, Pomegranate and Raspberry. Visit www.Vibranzbev.com for a list of retailers nationwide.
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